How detailed targeting and remarketing benefits several businesses.
                     HOW DETAILED TARGETING AND 
REMARKETING BENEFITS SEVERAL 
BUSINESSES
WHAT IS TARGETING?
• Targeting in marketing is a strategy that 
breaks a large market into smaller 
segments to concentrate on a specific 
group of customers within that audience. 
Source: blog.alexa.com
HOW DETAILED TARGETING IS 
BENEFICIAL?
• Identifying a target market carefully helps 
your company develop effective 
marketing communication strategies. 
Source: smallbusiness.com
WHY IS TARGETING IN MARKETING 
SO IMPORTANT?
• Speak directly to a defined audience
• Attract and convert high-quality leads
• Differentiate your brand from competitors
• Build deeper customer loyalty
• Improve products and services
Source: blog.alexa.com
WHAT IS REMARKETING?
• Remarketing often used interchangeably 
with “retargeting” is a method for 
connecting your product or service with 
people who have already visited your site 
or mobile app.
Source: hawksem.com
HOW DETAILED REMARKETING 
BENEFITS SEVERAL BUSINESSES
KEEPS YOU TOP OF MIND
• There are plenty of reasons why people 
navigate to your website without 
converting. 
• Maybe they had to jump on a work call, 
were just casually browsing their options, 
or wanted to take their time before 
making a decision.
Source: hawksem.com
IMPROVES YOUR CHANCES OF 
CONVERTING A LEAD
• Through remarketing, you can increase 
your chances of turning that warm lead 
into a closed deal. 
• It offers that nudge they need to further 
pursue what they were looking for from 
you in the first place.
Source: hawksem.com
SAVES YOUR MONEY
• Though the total cost will depend on your 
overall marketing strategy, there are 
other ways to save as well. 
• You can combine remarketing with 
contextual targeting, for example, to 
ensure you’re getting in front of relevant 
prospects at the right time.
Source: hawksem.com
BRAND EXPOSURE
• The more a potential customer is exposed 
to your brand, the more likely they are to 
buy from you when they decide to make a 
purchase.
Source: smartbugmedia.com
IMPROVED CONVERSION RATES
• Remarketing can help drive visitors 
involved in a conversion process back into 
a sales scenario. 
Source: ironpaper.com