Flipkart Startup Accelerator Program with 16-week Mentorship.
                     FLIPKART  START-UP  ACCELERATOR  
PROGRAM  WITH  16-WEEK  
MENTORSHIP
INTRODUCTION
• India’s leading ecommerce marketplace Flipkart has launched its start-up 
accelerator programme called Flipkart Leap.
• The company said the shortlisted start-ups will undergo a 16-week intensive 
mentorship and will be provided .
Source: Hello life
KEY HIGHLIGHTS
• Flipkart launches first start-up accelerator programme 'Flipkart Leap‘.
• To mentor 6-8 start-ups; 16-week programme offer $25,000 equity-free grant
• Flipkart senior leadership to mentor start-ups during the program
Source: Business Today
AIM OF THE PROGRAMME
• The start-up accelerator programme of Flipkart aims to help new and upcoming 
start-ups grow, scale, and navigate challenges.
• This in turn will contribute to the country's entrepreneurial ecosystem also 
expected to support the Start-up India initiative.  
Source: Business Today
THEMES
• Flipkart Leap has identified five themes to shortlist relevant high-potential start-
ups from both B2B and B2C space. These include:
– Design and Make for India
– Innovation in digital commerce
– Technologies to empower the retail ecosystem
– Supply chain management & logistics
– Enabling relevant deep tech applications
Source: Entrepreneur
INNOVATION
• Flipkart Leap is aimed at unlocking this potential and nurturing new ideas that 
bring innovation, curiosity and unconventionality to the local entrepreneurial 
ecosystem.
• This will also boost the government’s ‘Start-Up India’ initiative.
Source: Askwiki
MENTORSHIP PROGRAMME
• In the 16-week virtual mentorship programme for the selected start-ups, Flipkart’s 
leaders from business, operations, product, and technology will mentor the 
selected start-ups and share best practices.
• Along with that master class sessions will be hosted by industry experts.
Source: Flipkart Stories
STARTUP ECOSYSTEM
• The transformation of the start-up ecosystem in India over the years has paved the 
way for the country to become home to some of the best start-up journeys. 
• There is a growing talent of entrepreneurs who are going beyond to bring the 
solutions to the market.
Source: CRN India
PROTOTYPE FOR STARTUPS
• The start-ups applying for Flipkart Leap should be based out of India, and should 
have a working prototype with early adoption metrics. 
• After the completion of the programme, the final participants of Flipkart Leap will 
pitch their successful model to investors, corporate, and other ecosystem players.
Source: New Indian Express
VENTURE FUND
• Flipkart launched its venture fund to back early-stage start-ups with a size of 
around $100 million in 2019.
• Now, this fund will be utilised to support these early-stage start-ups.
Source: Business Standard
   COMPANY PROFILE (FLIPKART)
• Walmart owned Flipkart is an Indian e-commerce company based in Bangalore, 
Karnataka, India.
• CEO: Kalyan Krishnamurthy
• Founders: Sachin Bansal, Binny bansal
• Parent Organization: Walmart
Source: Flipkart Stories