All about Google Tag Manager.
                     All about Google 
Tag Manager
What is GTM?
• Google Tag Manager is a free apparatus that permits you oversee and convey 
advertising labels (scraps of code or following pixels) on your site (or versatile 
application) without adjusting the code. 
How GTM Works?
• Data from one information source (your site) is imparted to another information 
source (Analytics) through Google Tag Manager. 
• GTM turns out to be convenient when you have heaps of labels to oversee on the 
grounds that the entirety of the code is put away in one spot. 
What Google has to Say?
• Google Experts say,
• “Google Tag Manager assists make with labeling the executives basic, simple and 
solid by permitting advertisers and website admins to convey site labels across 
the board place.”
Is GTM simple to use?
• Google Tag Manager isn't "simple" to use without some specialized information 
or instructional classes (or self-educated). 
• You must have some specialized information to see how to set up labels, triggers, 
and factors. 
What to Know before GTM?
• On the off chance that you need to set up occasion following in Google Tag 
Manager, you'll need some information about what "occasions" are, the manner 
by which Google Analytics works, what information you can follow occasions, 
what the reports resemble in Google Analytics and how to name your classes, 
activities and names. 
Why GTM?
• Google Tag Manager has made the way toward overseeing the investigation and 
showcasing labels simpler than at any other time. 
• With this, most advertisers don't understand what Google Tag Manager is really 
doing and what happens when missteps are made. 
Components of GTM
Google Tag Manager has three key components: 
• Tags: Javascript fragments or Tracking pixels 
• Triggers: This informs GTM when or how to fire a tag
• Variables: GTM will need more details about the tag, and it will activate the 
         working.
What are Tags?
• Tags are bits of code or following pixels from outsider apparatuses. These labels 
instruct Google Tag Manager. 
• Example:
• Google Analytics Universal following code 
• Adwords Remarketing code 
• Adwords Conversion Tracking code 
Different than Google Analytics
• Google Tag Manager is a totally unique device utilized distinctly for putting away 
and overseeing outsider code. 
• There are no reports or any approach to do the analysis in GTM. 
Advantages
• It might enable your site to stack quicker relying upon what number of labels you 
are utilizing. 
• It works with non-Google items. 
• Adaptability to mess about and try out nearly anything you need. 
• All outsider code is in one spot.