All about Marketing Automation.
                     All about Marketing 
Automation
What Is Marketing Automation?
• Marketing automation is defined as the process of using tools 
and technology to 
– Automate repetitive marketing tasks
– Track and measure campaign performance
– Drive efficiency by minimizing manual actions
Source: Digital marketing Institution
What does marketing automation do?
• Marketing automation lets you implement a digital marketing 
strategy without having to manually press “send” on each and 
every email, message, campaign, or post you create. 
Source: PR Daily
How does marketing automation work?
• Marketing automation does all the work: 
– Streaming, segmentation and targeting processes to 
determine the right audiences, quickly and at scale. 
Source: DevriX
What does marketing automation mean for the customer journey?
• Customer journeys are the sum of individual personalised 
experiences with the brand. 
• With marketing automation, one can tailor every interaction 
based on customer data to create ongoing, seamless journeys.
Source: JDR Group
Key objectives
• Boosting marketing productivity
– One of the important objectives is to minimize or 
eliminate human resource investment.
– Human employees can instead focus on creative and 
imaginative jobs.
Source: Tech Funnel
 Improving marketing efficiency and ROI
• This can drop competitive edge, diminish ROI balance sheets 
and can derail expansion.
• The company needed to manage massive human resources 
who are largely doing meagre, repetitive and less motivating.
Source: Capture CRM
Enabling and delivering campaign personalization
• With marketing automation you are better equipped to 
personalize how you connect with your audience.
• It’s because more data helps you understand your audience 
better. 
Source: Digital marketing Institution
Providing real-time performance measurement
• With real-time campaign data through  MAP, one can analyze 
how well the campaign was received.
• This allows to make tweaks and optimize the marketing 
campaigns along the way.
Source: Forbes
 Enhancing customer acquisition and retention
• An advanced maturity level of marketing automation 
technology is characterized by end-to-end integration of 
customer.
Source: Digital marketing Institution
Marketing automation best practices
• Define and present your goals 
• Create process visualisations
• Prepare for database segmentation
• Prepare your content strategy
• Analyse as you go
Source: Entrepreneur