All about Neuromarketing.
                     All About 
Neuromarketing
Introduction
• Neuromarketing is the systematic analysis of the brain's advertisement and 
messaging reactions, and the modification of certain messages based on 
feedback to get even better answers. In response to advertisement messages, 
researchers are using techniques such as fMRI and EEG to measure different 
forms of brain activity. 
• Through this research, firms learn why customers make their choices, and what 
parts of the brain drive them to do so.
Source: American Marketing 
Association
Applications
• Product design testing
• UX/ website testing
• Multi-screen ready/cross-platform testing
• Second-by-second optimization of TV advertisements
• Audio branding testing
• Rebranding
Source: Startup Hyderabad
Employers
• Google and MediaVest partnered with biometrics researcher NeuroFocu
• Microsoft uses EEG data
• Frito-Lay studied the female brain in order to learn how to better position its advertising. 
• The Weather Channel (TWC) was another company that partnered with NeuroFocus, as it 
prepared to relaunch its When Weather Changed History series. Using EEGs as well as 
eye-tracking technology and GSR
Source: Medium
Work Process
• Higher memory encoding at main branding, among the Neuro-Insight clientele, 
has an 86 percent connection to an rise in revenue. And those who make use of 
neuromarketing begin to see the benefit. 
• The National Advertisers Association estimates that it is attributed by advertisers 
using neuromarketing to an overall sales growth of 16.3 per cent. 
Neuromarketing is the only form of consumer research capable of accurately 
predicting buying intent.
Source: Paul Writer
Six Principles
1. Concentrate on the pressure point for your clients, not yours. 
2. Get straight to the stage. 
3. Let's be visual. 
4. Keep it true. 
5. Close tight. 
6. Put emotion to use. Surprise, excitement, anxiety, and rage all cause disruption 
— and so cause memory to function.
Source: Medium
Career Opportunities
• Client Managers
• Neuromarketing Consultants
• Market Research Analyst
Source: The Future of Commerce
Ad Efficiency
• For several years brain imaging has been strictly academic or research reserve. 
Nevertheless, neuromarketing has explored the immense potential of fMRI 
imaging to provide us with insights into human behavior and consumer 
behaviors. 
Source: Medium
Product Packaging
• Brands like Campbell's and Frito-Lay have reimagined their packaging using 
neuroimaging. 
• This research found that consumers had a negative response to glossy 
packaging but when matte, they did not have a negative response to packaging. 
Then Frito-Lay scrapped the shiny packaging, and moved on with the new matte 
look.
Source: Zophra
Neuromarketing Education
• Neuromarketing companies should also search for individuals who are 
predominantly business people who can interact with neuroscientists; and who 
are, conversely, confident in translating scientific terminology into knowledge that 
decision-makers can understand. 
• A marketing education will help you persuasively communicate with those on 
both sides.
Source: Entrepreneur
Future
• Neuromarketing tends to be a nascent field. Many of the companies that operate 
in the space are a step behind the curve, making it difficult for industry leaders to 
establish legitimacy. 
• As the field advances and technology progresses, neuromarketers will continue to 
demonstrate their ability to unprecedentedly influence marketing activities and 
produce a higher ROI than any other form of market research.
Source: The Future of Commerce