Podcast Marketing Trends 2020.
                     Podcast 
Marketing 
Trends 2020
Introduction
• Digital recordings(Podcasts) are so well known in light of the fact that 
it's a simple to-devour design for both business and individual 
subjects. 
• Individuals tune in to web recordings to learn new development 
strategies for their business, improve their promoting aptitudes and 
get roused by enterprising meetings. 
1. More Competition
• For a long time, Spotify and Apple have been in a dead heat in the 
web recording industry, competing for the top spot in the market. 
• The most recent information from The Podcast Host shows that 
46% of 12-multi year-olds tuned in to Spotify every month in the 
current year, while just 20% of a similar segment tuned in to Apple 
Music. 
Image Source: The Infinite Dial 2019
2. Data Driven
• Information offers advertisers the Midas contact. In the digital 
recording industry, information driven advertising is the way to 
sound gold, as web recording makers can use information bits of 
knowledge to get a more profound comprehension of their objective 
audience members. 
3. Live Streaming
• These live shows bring crowds, hosts and advertisers together, 
helping podcasters produce associations as the business 
appreciates a brilliant time of development.  
• Podcast Movement, a network of podcasters that gives news, 
assets and occasions in podcasting, is one organization that 
composes such occasions. 
4. Quality
• The more up to date digital recording industry has needed to resist 
this pattern, as its substance, all in all, will in general be of higher 
caliber. 
This arrangement by and large draws in an alternate kind of crowd: 
• Many digital broadcasts audience members are school graduates, 
effective experts and business visionaries: 
5. Voice Search 
Optimization
• Voice Search Engine Optimization(VSEO) is another and energizing 
powerful that advertisers must consider. As voice-empowered 
speakers and other IoT gadgets become progressively well known, 
the youthful, princely, technically knowledgeable socioeconomics 
are ready to rock and roll for a move by they way they look for 
things on the web.
6. Ads
• Despite the fact that promotions can upset the client experience, 
there are less advertisements on digital broadcasts than on radio or 
TV. 
• For some digital recordings, advertisements are the soul that 
empowers the show to go on, thus numerous energetic fans have 
come to acknowledge that promotions are simply a vital part of the 
webcast experience. 
7. Higher Budgets
• In 2020, we can hope to see more brands slacken the handbag 
strings for digital recording content. Over all businesses, new 
players will enter the market, and numerous organizations will try 
different things with digital recordings just because. 
8. New Niches
• Podcasting has a low hindrance to section, since fundamentally 
anybody with a microphone can get their voice out there. In the 
time of influencer promoting and internet publicizing, the digital 
broadcast industry is rich with open doors for small scale 
influencers. 
9. Technology 
Advancements
• Machine Learning is the utilization of artificial intelligence and 
algorithms to purchase and enhance advertisements continuously. 
This kind of mechanization is quicker and significantly more 
proficient, which prompts higher changes and lower client 
procurement costs.