TWITTER INTRODUCES NEW FEATURE TO EXPLAIN TRENDING TOPICS
                     TWITTER INTRODUCES NEW 
FEATURE TO EXPLAIN 
TRENDING TOPICS
INTRODUCTION
• Twitter has announced to add pinned 
Tweets and descriptions on trends to help 
explain why something is trending on its 
platform.
Source: Brayve Digital
ALL ABOUT TWITTER
• Twitter is an American micro blogging and 
social networking service on which users 
post and interact with messages known as 
"tweets".
• CEO: Jack Dorsey
• Founded: 21 March 2006
Source: The Verge
CONTEXT TO THE TRENDING TOPICS
• Twitter users would see brief descriptions 
added to some trends as well to help add 
context to the trending topics.
• Descriptions will provide straightforward, 
clearly sourced context around why something 
is trending
Source: The Verge
TWEET PINNED
• Some trends will have a representative 
Tweet pinned to give more insight about a 
trend right away.
Source: DTNext
CURRENT VERSION
• In the current version, Twitter Trends only 
mentions the topic that is trending along 
with the number of tweets that are talking 
about that topic.
Source: India TV
AVAILABILITY
• Descriptions on trends will be available on 
twitter.com and Twitter for iOS and Android.
Source: Daily Mail
EVALUATION
• A combination of algorithms and the 
curation team determine if a Tweet 
represents a trend.
• This ca be done by evaluating if the Tweet is 
very reflective of the trend and popular.
Source: Broadcast Cover
ALGORITHMS
• The algorithms are designed to identify 
representative Tweets that aren’t potentially 
abusive, spam, or posted by accounts trying 
to take advantage of our system.
Source: Sprout Social
REPRESENTATIVE COUNTRIES
• Representative Tweets and descriptions on trends 
will be available in
– India
– Argentina
– Australia
– Brazil
– Canada
– Colombia
– Egypt
– France
– Ireland
– Japan
– Mexico
– New Zealand
– Saudi Arabia
Source: National Herald
THANK YOU