Xiaomi Electric Car Project.
                     Xiaomi Electric Car 
Project
  
Summary
Chinese smartphone maker Xiaomi is 
joining the electric vehicle gold rush, 
pledging to pour $10bn into building a 
smart car over the next decade.
 2
Source: www.ft.com
 
Initial phase of 
investment
The Beijing-based company said on 
Tuesday that it would put in Rmb10bn 
($1.5bn) to its initial phase of 
investment, without specifying a time 
period.
 3
Source: www.ft.com
 
Smart electric 
vehicle business
Xiaomi is at its prime and has set a 
foundation for it to break new 
ground and commence building its 
smart electric vehicle business. 
 4
Source: blog.mi.com/
 
Lead the smart 
home industry
+The sales of premium smartphones 
have exceeded 10 million units. 
+TV sales have topped the Mainland 
China market for 8 consecutive quarters. 
+And with over 324.8 million connected 
devices on Xiaomi’s AIoT platform and 
monthly active users for XiaoAi AI 
Assistant reaching 86.7 million, Xiaomi 
continues to lead the smart home 
industry. 
 5
Source: blog.mi.com/
 
Business model
+Smart electric vehicles have 
fundamentally transformed the business 
model of the traditional automotive 
industry, and Xiaomi has the deepest 
understanding of the hardware-based 
internet service business model.
 6
Source: blog.mi.com/
 
Software & 
hardware 
integration
+Xiaomi has the most extensive 
experience in software and hardware 
integration, and the most profound 
manufacturing know-how within the 
internet industry.
 7
Source: blog.mi.com/
 
Smart 
ecosystem 
+Xiaomi has a smart ecosystem which is 
the largest in terms of scale, the most 
diversified in terms of product category, 
and the most active in terms of user 
connections.
 8
Source: blog.mi.com/
 
Largest business 
opportunities 
+Smart electric vehicles represent one of 
the largest business opportunities in the 
next decade and represent an 
indispensable component of smart living. 
 9
Source: blog.mi.com/
 
Partnering up
+ Other Chinese technology companies 
have also signaled their intention to 
make cars, or to partner with existing 
carmakers.
+ Search engine giant Baidu announced 
in January it would also launch an 
electric car business.
1 0
Source: blog.mi.com/
 
EV joint venture 
+ China's e-commerce giant Alibaba has 
formed an EV joint venture with SAIC, 
while ride-hailing app Didi Chuxing has 
partnered with automaker BYD to 
make electric vehicles specifically 
designed for its services.
1 1
Source: blog.mi.com/