There are a lot of differences between Search Engine Marketing (SEM,) and Search Engine Optimization (SEO) but not much in the details. These two are truly two sides of the same coin, although they each focus on slightly different aspects of online marketing. Their difference includes pay per click (PPC), pay per impression (PPI), and contextual advertising. However, in the broadest sense, SEO and SEM are two sides of the coin that work together to promote websites and increase the traffic to them. Search engine marketing is generally considered to be the backbone of any successful website. SEO on the other hand is one way to market a site effectively by increasing its search engine rankings and traffic. However, if both SEO and SEM techniques are used, there is no way that the client's website would not achieve a high ranking in the search engine results pages. Thus, when deciding upon the best strategy to use for promoting the business, it is necessary for businesses to determine what the difference between SEO and SEM really is. https://anthemsoftware.com