If you're considering purchasing marketing software for small businesses, there are some things you should look for. Most marketing automation applications come with some outbound email marketing capabilities. Inbound email marketing is contacting prospects and potential customers through various methods, including sending ads to search engines and websites, sending emails to lists of leads, and much more. If you're planning on reaching customers in any of these ways, look for applications that offer email and mobile marketing functionality. For more information, please get in touch with us at 855-269-9222. https://anthemsoftware.com/