A search engine marketing software is a program that tracks the ranking of keywords. The data is used to help improve your website ranking. Keywords are how potential customers find your site; if you don't rank for the right keywords, you are missing out on many likely businesses. The software also keeps track of backlinks, which act as a vote of confidence for your website. The more backlinks you have, the higher your SERP ranking and the more web traffic you'll receive. Get to know more about how having the best small business software and SEO agency can help you as you explore more with Anthem Software! You can also reach us via our service line (877-545-9977) or sales line (855-269-9222). Furthermore, you can also inquire via email at [email protected]. https://anthemsoftware.com/