DIGITAL MARKETING COURSE IN MARATHALLI
                     
What is Sales 
Funnel?
A sales funnel also called a purchase funnel, is the 
visual  representation of the customer journey, 
depicting the  sales process from awareness to action.
Why is the sales funnel 
important?
Understanding the concept of sales funnels is  
important because it's a useful model for  
visualizing the customer journey from initial  
awareness all the way through conversion.
What are the sales funnel 
stages?
Stage 1: 
Awareness
Stage 2: Interest
Stage 3: Decision
Stage 4: Action
How To Create Content For Each 
Stage
Top Of Funnel
+Blogging Of The Funnel?
+Social Media Posts
+How-To Videos
+Webinars  
Middle Of 
Funnel
+Case Studies
+Product 
Comparisons
+ Lead Magnets  
Bottom Of 
Funnel
+Free Trial
+Consultation 
Offer
How to build a sales funnel for 
your
Create A Landing business?
Page  Create Buyer 
Personas  Offer Value
Nurture
Call-To-
Action/ Upsell  
Stay Top Of Mind
How To Optimize Your Sales 
ThFe fuollonwinng mearkle?ting strategy will help you optimize your sales funnel:
Use the #R3MAT Method to deliver the right message at the right stage in the sales 
funnel.
Use a CRM
Use Social Proof In Your Sales Funnels And 
Marketing
Measuring the Success of a Sales 
FAu grenat wnaye to lmeasure the success of your sales funnel is to track your conversion 
rates.  Are you capturing the attention of enough consumers with your initial 
content?
Do your prospects trust you enough to give you their contact information?
Have you secured purchases from your email drip campaign and other marketing 
efforts?  Do existing customers come back and buy from you again?
Final 
Thoughts
A sales funnel is a journey. A prospect discovers your business, learns  
more about it, decides which product they should buy, and finally 
makes  a purchase.
As a business owner, your job is to clearly define that journey and  
prepare a game plan to move people from one stage to another.
National Institute Of Digital 
Marketing
nidmindia.com