Anuragtiwari1181
Uploaded on Nov 29, 2023
A marketing funnel is a strategic model that illustrates the theoretical customer journey towards the purchase of a product or service. In its essence, the marketing funnel provides a framework for businesses to understand and leverage the various stages of customer engagement, from the initial awareness all the way to the post-purchase behavior.As we move down the funnel, we reach the "Interest" stage. Here, the potential customers have been attracted by your initial marketing efforts and are interested in learning more about what you have to offer. This is the time to provide more detailed information and educate them about your products or services. Content that works well at this stage includes blogs, ebooks, newsletters, and webinars that delve deeper into the specifics of your offerings.The "Consideration" stage is where prospects evaluate your product or service against their needs and the offerings of your competitors. At this point, marketing efforts should be tailored to highlight the unique selling propositions (USPs) of your product, customer testimonials, case studies, and product demos. This is also the stage where you might engage in more direct forms of marketing, such as email marketing or targeted promotions, to nudge the potential customer closer to a decision. website link -: https://thedigitaltalk.com/
MARKETING FUNNEL PPT
TOPIC -:MARKETING
FUNNEL
https://thedigitaltalk.co
m/
WHAT IS MARKETING FUNNEL
The marketing funnel is often visualized as an inverted pyramid divided into several layers, each
representing a stage in the customer’s journey. These stages are Awareness, Interest, Consideration, Intent,
Evaluation, and Purchase. Some models also include Loyalty and Advocacy as post-purchase stages.
• https://thedigitaltalk.com/
1. AWARENESS:
This is the top of the funnel where potential customers first learn about your brand or product. At this stage, your goal
is to capture the attention of your target audience through content marketing, SEO, social media marketing, and paid
advertising.
2. Interest:
Once you’ve captured their attention, your aim is to pique their interest. Provide valuable and engaging content that
resonates with their needs or solves a problem they have. This could be through blog posts, newsletters, or interactive
content.
• https://thedigitaltalk.com/
3.CONSIDERATION:
At this stage, potential customers are considering your product or service as a possible solution. Here, you
should offer more in-depth information, such as case studies, product comparisons, and testimonials to
help them in their decision-making process.
4.Intent:
Now, the potential customer shows intent to purchase. They might add a product to their cart or download
a trial. Retargeting campaigns and email marketing can be effective in nudging them towards a purchase.
• https://thedigitaltalk.com/
5. EVALUATION:
The customer is now evaluating your offering alongside competitors. This is your chance to stand out with
a strong value proposition, money-back guarantees, free trials, or demonstrations.
6.Purchase:
The bottom of the funnel is where the transaction happens. A seamless checkout process, clear return
policies, and customer support can help in closing the sale.
• https://thedigitaltalk.com/
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