DIGITAL MARKETING COURSE IN BTM
                     Catch the Gaze: 
Unleashing Display Ads!
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What is Google 
ads ?
Types of Google 
Ads 
campaigns 
Table 
of What is Display 
ads?
Conten
t
Setting up Display ad
Thank you 
note
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What is Google 
ads ?
Google Ads-Online advertising 
platform by Google. Businesses 
create ads, bid on keywords, 
target audiences, and measure 
performance. Reach, engage, and 
promote with various ad formats.
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Types of Google Ads 
Campaigns 
Search Ads
Display 
Ads
Video 
Ads
Shopping 
Ads
App 
Campaigns
Discovery 
Ads
Call-Only Ads
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What is Display 
ad?
Display ads are a type of online 
advertising that appear on websites, apps, 
and social media platforms. They include 
images, videos, or interactive elements to 
promote products, services, or brands and 
reach a wider audience across the 
internet.
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Setting up Display ad
STEP - 1
CREATE A 
GOOGLE ADS 
ACCOUNT
1. Sign in to google adwords 
2. After entering select 
Switch 
to Expert mode
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STEP - 
2
SiCgn Ain tMo yoPurA GoIoGgleN Ad s 
account.
CREATION
Click on the "Campaigns" tab in the 
left-hand menu.
Click the "+ New Campaign" button 
to create a new campaign.
Choose the "Display" campaign 
type from the list of available 
options.
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STEP - 3 
SELECT 
CAMPAIGN 
GOAL
Choose the main objective for your display ad campaign. Options 
include:
• Sales: Drive online purchases and revenue.
• Leads: Collect user information through forms or sign-ups.
• Website Traffic: Increase visits to your website or specific 
landing pages.
• Product & Brand Consideration: Encourage users to explore 
your offerings.
• Brand Awareness & Reach: Increase visibility and brand 
exposure.
• App Promotion: Promote your mobile app and drive 
installations.
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STEP - 4 
CAMPAIGN 
1 SNaEmeT youTr caImNpaigGn-UsSe a descriptive 
name to easily identify the campaign.
Choose the campaign type:"Standard 
2 Display Campaign"  or."SmartDisplay 
Campaign" 
 Set your budget:Determine how much you 
3 want 
to spend daily or for the campaign's duration.
Select the locations: Choose where you want 
4 your ads to be shown (e.g., countries, cities 
or areas)
Choose your bidding strategy: Manual CPC 
5 bidding or automated bidding with CPA or 
ROAS
You can choose the audience who can see
6  your ads 
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STEP - 5
TARGETING OPTIONS
Define your target audience: 
Choose demographics (age, 1
gender), interests, behaviors, or 
remarketing lists.
Placement targeting: Select specific 
2 websites, mobile apps, or placements 
where you want your ads to appear.
Audience targeting: Use custom 
intent audiences or similar 3
audiences to reach users with 
specific interests or behaviors.
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STEP - 6 
AD FORMAT AND 
CREATION
Create visually appealing ad 
1 creatives: Design image ads (various sizes), responsive 
display ads, or engaging 
HTML5 ads.
Write compelling ad copy: 
2 Craft engaging and clear headlines, descriptions, and 
ad messages.
Add relevant call-to-action 
3 (CTA) buttons: Encourage users to 
take action, such as "Shop 
Now" or "Learn More."
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STEP - 7 
FINALIZING AND REVIEW
Review your campaign settings, 
targeting, ad creatives, and 
1 budget:
Ensure everything aligns with 
your campaign goals and 
oSbejte ucpti vceosn.version tracking:
Implement tracking to measure 
2 key actions users take after 
clicking your ads.
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STEP - 8 
SAVE AND LAUNCH
Once you're satisfied with 
your campaign setup, save 
your settings, and click the 
"Launch" button to start 
running your display ad 
campaign.
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Additional 
Informatio
n
Ad Extensions: Ad Scheduling:
Stay Updated:
Stay informed about 
Enhance your Use ad 
changes in Google 
display ads with ad scheduling to 
Ads policies and best 
extensions, such as control when practices to ensure 
sitelinks, call your ads appear your campaign 
extensions, or 
to reach your remains effective and 
promotion 
extensions, to audience at the 
compliant.
provide additional most effective 
information and times.
encourage 
engagement. www.nidmindia.co
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THANK YOU
+91 
9611361147
[email protected]
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