PPC TRAINING IN BANGALORE
                     WELCOME 
TO OUR 
CHANNEL
PPT ON
SEARCH ENGINE 
OPTIMIZATION(SEO)
CONTEN
What is SEO. WhyT we use 
SEO What are Search 
Engines.
Working of a Search Engine. 
Types of SEO.
On Page Optimization. 
Off Page Optimization.
Advantages and Disadvantages of 
SEO.
Conclusion.
What is SEO? Why we use 
SEO standsS fEorO Search Engine Optimization. It is a technique 
used to increase the visibility of a website in search engine's 
result page.
SEO helps the website rank better in the result page. A better 
ranking website gets more traffic, creating the opportunity of 
better exposure and revenue.
What are Search Engines?
Search Engines are software's designed to search the 
information on the worldwide web. Google, Yahoo, Bing, Ask 
are name of some search engine.
Google is the top Search Engine and is used by 70%-80% people 
around the world. Rest 20% to 30% use the other search engine 
mentioned.
Working  of a Search 
The Search EnEginneg hinade two major functions - Crawling & Indexing, and 
providing  relevant  result.  The  search  engine  use  programs  called 
crawlers are spiders to read the source code of the website and store 
this data on their local servers. This technique is called crawling of the 
website.
A website is generally crawled 3 to 4 times a year.
Types of SEO
There are three types of SEO:-
1.White Hat SEO:- White hat SEO is the body of approved search 
engine optimization tactics designed to increase a website's position 
on a search engine results page (SERP). The technique used are On 
Page Optimization and Off Page Optimization.
2.Black Hat SEO :-Black hat SEO is a practice against search 
engine guidelines, used to get a site ranking higher in search 
results.
3.Gray Hat SEO :-Gray Hat SEO is an SEO practice that's riskier 
than White
Hat SEO, but one that may or may not result in your site being 
banned from search engines and their affiliate sites.
On Page Optimization.
On Page Optimization is a part of White Hat SEO. It refers to optimizing 
the factors that affects the listing of the website in search results. The 
following techniques are covered under on page optimization.
Off Page Optimization
Off page optimization is an important part of SEO, even important 
than On page. This is because link building is the major part of Off 
page, which is taken into consideration when assigning a page rank to 
the site. The techniques used in off page are:-
Advantages and disadvantages of SEO
Advantages 
It Boosts Your Credibility. ...
It Doesn't Have To Cost You Anything. ... 
It Supports Content Marketing. ...
It Maximizes PPC Campaigns. ...
It Gives You A Competitive Advantage. ... 
It Can Help You Reach More People.
Disadvantages
It takes time.
Your competition is the rest of the Internet . 
Results are not guaranteed .
It requires constant maintenance.
It does not give profit at the beginning.
The cost of services is high (less offer of 
specialists).

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