DIGITAL MEDIA TRAINING IN BANGALORE
                     Email Marketing
What is E-mail marketing?
Email marketing is a powerful marketing channel, a form of direct marketing as well 
as digital marketing, that uses email to promote your business’s products or 
services. It can help make your customers aware of your latest items or offers by 
integrating it into your marketing automation efforts. It can also play a pivotal role in 
your marketing strategy with lead generation, brand awareness, building 
relationships or keeping customers engaged between purchases through different 
types of marketing emails.
The Benefits of Email 
Marketing
Brand awareness
Showing up in someone’s email inbox will help your brand 
stay current in the minds of subscribers. A personalized 
marketing email is more impactful than a social media post 
where you can’t be sure if someone has actually seen your 
message.
Customer loyalty
Email drives customer loyalty at every stage of the buyer journey: lead-
nurturing, conversion, onboarding, retention. As well, email marketing 
is a necessary tool to use alongside sales CRM systems to streamline 
communication.
Conversions (selling 
your products and 
Lasuncehingr a svale oir pcromeotiosn? Y)ou can send your subscribers an email marketing 
campaign to drive sales. In addition, try using these email marketing techniques to 
further boost conversions:
• Personalized coupons or special offers for subscribers’ birthdays/anniversaries, in 
welcome emails, and as a way to re-engage your audience.
• Abandoned cart emails triggered whenever a visitor adds an item in their cart but 
doesn’t check out.
5 steps for effective email campaign 
marketing
1. Understand and segment your 
aMuakdinige yonucr eemail segmentation more sophisticated is one of 
the ways to make a better match between your email 
campaigns and your subscribers. The end goal is to bring a plus 
to the bottom line while retaining ROI. So the segmentation 
model needs to have enough impact and represent viable 
groups of sufficient size
2. Establish your 
Ygouor agolasls could include:
• Sending campaigns intended to get SMB prospects to engage with 
you
• Up-selling more services to current customers to help them grow
• Inviting clients in your local area to seminars and events
• Sending interesting content and thank you emails aimed at retaining 
and satisfying your current customers
3. Create sign-up forms and capture 
the right level of data
It can be hard to segment or send emails if you don’t have 
many (or any) subscribers. That’s why a crucial part of an 
effective email campaign marketing strategy is to implement 
various ways to capture email addresses. 
4. Consider the frequency of your 
Another critical consideratiocna omf yopura eimgainl msarketing strategy is understanding 
how often your clients want to receive emails and your capacity to ideate, 
create, write, design, and test them.
5. Select the best time to schedule 
Finding the magic timye fooru yoru re agmenacyi wlsill take experimenting, 
however, there is data to support initial decision-making for this 
step.
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