Local SEO vs. National SEO Which One is Right for Your Business
                     Local SEO vs. National SEO: Which One is Right  
for Your Business?
In the modern age, when people live a life online first, search engine 
optimization (SEO) is the pillar of visibility. However, before plunging into SEO, 
every business owner should ask one very fundamental question Do I have to 
use Local SEO or National SEO? This is based on the target audience, area of 
service, and your business objectives. When you have an expert SEO company 
in Jaipur to help your business, they will likely seek to ask this same question 
to formulate a strategy that fits your mode of business.
What is Local SEO?
The act of making your site appear in local searches, particularly when a 
person is searching for services near them or in a specific city or area, is 
referred to as local SEO.
Valuable Advantages of Local SEO:
● The search engine will show help on Google Maps and Local Pack
● Brings people to the local shops or service premises
● Establishes credibility by employing local reviews and directory listings
● Enhances the local keywords ranking
If you have a cafe, a clinic, or even a salon in Jaipur, you can simply invest in 
Local SEO terms and find a digital marketing company in Jaipur, which will 
help increase your walk-in customers as well as calls.
What is National SEO?
National SEO, in contrast to Local SEO, reaches a broader audience 
nationwide.
It suits businesses very-well that are not restricted by territorial limitations 
and desire to establish authority in India or internationally.
Important Strengths of National SEO:
●  Acts on a much broader audience
●  Perfects brand recognition in India
● Appropriate for e-commerce, software-as-a-service, and national service 
providers
●  Greater prospects of long-term development and sales
A perfectly done National SEO campaign in a leading-rated SEO company in 
India can assist you in claiming the national search results in case you are an 
online store or a consultancy providing your services all over India.
Local SEO vs. National SEO
Points Local SEO National SEO
Target Audience City or Region Specific Nationwide to Global
Keyword Type Location Based General / Non Geo-
Specific
Tools used Google Business Profile Content Marketing, Link
Building
Budget Low to Medium Medium to High
Competition Moderate High
Which SEO Strategy is Right for You?
Choose Local SEO in case:
● You are working in a particular city, such as Jaipur.
● You are interested in attracting local customers to your location.
● You depend on pedestrian traffic, phone, or domestic inquiry.
● Your goal is to achieve faster results within a specific market.
Choose National SEO If:
●  Your business provides services all over India.
●  You would like to build a national or global brand.
●  You sell goods on the internet, shipping them to various regions.
●  You are willing to invest in long-term SEO.
Quick Recap
Both Local and National SEO are equally important in business development, 
but it all depends on what you want to achieve and who you are targeting.
The selection is based on your business targets, audience, and range. Selecting 
the appropriate SEO would be the initial step to business success, and 
therefore, make a wise and well-weighed choice. So choose wisely.
Source Link:
https://www.arinfotech.co.in/blog/local-seo-vs-national-seo-which- 
one-is-right-for-your-business/