The Billboard and Outdoor Advertising Market plays a crucial role in the global advertising landscape, leveraging high-visibility formats to capture consumer attention in public spaces. From traditional static billboards and posters to digital out-of-home (DOOH) displays, transit ads, street furniture, and large-format signage, this market provides brands with a powerful medium to reach audiences on the move. Key categories include: Static billboards & posters – long-standing formats for mass reach. Digital billboards & LED screens – dynamic content delivery with real-time updates. Transit advertising – ads placed on buses, trains, taxis, and airports. Street furniture advertising – bus shelters, kiosks, benches, and public installations. Mobile billboards – vehicles with moving digital or printed ads. The market is undergoing a digital transformation, with DOOH gaining momentum due to programmatic advertising, geotargeting, data analytics, and interactive content integration. Advertisers are increasingly using AI-driven tools, audience measurement, and location-based targeting to optimize campaigns and maximize ROI. Outdoor advertising continues to thrive because of its unavoidable presence, high brand recall, and ability to reach mass audiences in urban hubs, highways, and transit systems. As urbanization and mobility increase, the demand for eco-friendly, digital, and immersive outdoor ad solutions is expected to grow. With technological advancements and the fusion of digital content with physical spaces, billboards and outdoor advertising remain a powerful storytelling platform, enabling brands to connect with consumers in impactful, real-world settings.