Rice‑based skincare products are gaining global popularity due to their natural, soothing, and brightening properties. Ingredients like rice water, rice bran oil, and fermented rice extracts are rich in antioxidants, vitamins, and amino acids that hydrate, even skin tone, and reduce inflammation. These products are particularly favored in East Asia and are now trending worldwide for their clean, gentle formulations. Key offerings include toners, moisturizers, serums, and cleansers that promote a luminous, "glass skin" effect. The market is projected to grow significantly, driven by consumer demand for natural and effective skincare solutions.