The Role of Value Added Services in Mobile Marketing
                     The Role of Value Added Services in Mobile Marketing
What is VAS Value Added Services?
In the telecommunications sector, a non-core 
feature is referred to as a 
VAS value-added service. This term has been 
applied to non-voice services such as video, 
data, and so on. The term "value-added 
service" is changing to take on new meaning as 
many of these functions are now incorporated 
as standard in telecommunications services.
VAS stands for value-added service, and it is 
usually advertised as premium features and 
add-ons to basic functionality. Despite the fact 
that they may often operate on their own, 
telecommunications companies use them to 
raise demand for core services.
Rather than just diversifying the capabilities of 
the product bundle, they are frequently meant 
to establish operational and/or administrative 
synergy among the product's various services.
Value-added services include things like online 
banking, voicemail, and location-based services like 
social event recommendations in a city.
 Mobile value-added services (MVAS) are frequently 
referred to as VAS, which is not a misnomer 
because the term originates in the telecoms 
business.
Characteristics of VAS Aggregators in India
 Service duration predicated on needs
 Efficient timing and frequency
 Interconnection with complementary 
services
 Generating research based services
Trends in VAS
Value-added services include things like online 
banking, voicemail, and location-based services 
like social event recommendations in a city. 
Mobile value-added services (MVAS) are 
frequently referred to as VAS, which is not a 
misnomer because the term originates in the 
telecoms business.
Mobile carriers and VAS providers have a 
mutually beneficial partnership. Value-added 
service providers are allowed to advertise 
operator offers or service packs, allowing 
affiliate marketers to participate in the process 
as well. 
VAS providers will most likely manage mobile 
marketing on behalf of the carrier for offers like 
carrier billing or pin submissions.
Customers appear to be increasingly determined to 
choose service providers based on the list of value-
added services supplied, as evidenced by the rapid 
expansion of VAS.
Despite the fact that the mobile value-added 
services market is showing signs of promising 
growth, trends and demand are changing rapidly. 
For the time being, VAS continues to be the driving 
force behind the development of mobile 
marketing.
Role of VAS Companies
In mobile affiliate marketing, VAS businesses 
fulfil the role of advertiser. There are two 
primary scenarios that can occur: They are 
interested in two things: 
1) leads 
2) Conversions which includes installing apps, 
subscribing, or purchasing a product should all take 
place if conversions are the goal. If the lead is 
concerned, the company only requires information on 
the possible customer.
The telecommunications industry is at the 
vanguard of the fourth industrial revolution, 
which will transform how people live, work, 
and interact with one another. VAS value added 
service is evolving to accommodate this 
significant shift.
About Us
Arshiya is one of the leading 
VAS aggregators in India. Our mission is to link 
the globe, digitalize it, and commercialize it.
Mobile value-added services, premium apps, 
and digital marketing are our specialties. With 
over 10 million unique visits every month, AIS is 
one of India's fastest growing mobile 
companies.