About VAS Value Added Service
                     About VAS Value Added Service
A non-core feature is referred to as a value-
added service (VAS) in the telecommunications 
industry. Non-voice functions, such as video, 
data, and so on, have generally been referred 
to as this.
 However, as many of these tasks are now 
included as standard in telecommunications 
services, the phrase "value-added service" is 
evolving to take on new meaning.
VAS Value-added service is typically promoted 
as premium features and add-ons to core 
functionality.
 Telecommunications firms utilize them to 
increase demand for core services, despite the 
fact that they can often operate on their own. 
They are usually designed to create operational 
and/or administrative synergy among the 
product's variety of services, rather than simply 
diversify the capabilities of the product bundle.
Two Types of VAS
VAS Aggregators in India use two types of VAS
1. Standalone value-added services, and
2. Adds value to existing services
Standalone VAS
Standalone value-added services do not require 
the use of other services in order to function, 
yet they do provide synergy and are designed 
to operate with core services.
Adds value to existing services
This category of VAS adds more 
value to core services. They 
need the “root” service in 
order to work. 
Benefits of VAS for Telcos
 It gives telecoms an advantage and sets them apart 
from their competition by providing greater value to 
subscribers.
 When carriers deliver more value than their 
competitors, churn is reduced and loyalty is 
increased.
 Allows carriers to "upsell" to existing customers and 
improve profits.
 Most VAS cause consumers to spend more time on 
their devices, resulting in a bigger demand for data 
and, as a result, higher earnings.
Benefits of VAS for Customers
 It provides members with additional connection options as 
well as the opportunity to do more with their devices.
 More convenience because there are greater services to pick 
from, packages provide more value, and some services 
provide a bespoke and personalized experience, as well as 
more efficient ways to contact with the Telco.
 Better options, higher quality, and more touch points result 
in a better customer experience.
Conclusion
The telecommunications business is at the forefront 
of the fourth industrial revolution, which will 
redefine the way people live, work, and connect 
with others. VAS is changing to fit with this drastic 
change.
About Us
Arshiya is one of the leading VAS aggregators in 
India. Our mission is to link the globe, digitalize 
it, and commercialize it. Mobile value-added 
services, premium apps, and digital marketing 
are our specialties. With over 10 million unique 
visits every month, AIS is one of India's fastest 
growing mobile companies.