Explore the pivotal role of the Advertising Standards Council of India (ASCI) in India’s advertising ecosystem. Discover how ASCI champions consumer trust and industry credibility by enforcing standards for honesty, decency and fair competition. From monitoring digital platforms to collaborating with regulatory bodies under the Consumer Protection Act, 2019, ASCI’s self-regulatory framework serves both advertisers and consumers by building a transparent, responsible ad-landscape across media channels.