10 TIPS FOR CREATING EFFECTIVE INSTAGRAM ADS WITH A LIMITED BUDGET (1)
                     10 TIPS FOR 
CREATING EFFECTIVE 
INSTAGRAM ADS
WITH A LIMITED BUDGET
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Instagram 
Ads
What are Instagram Ads ?
Instagram ads are posts for which businesses 
can pay to
serve to Instagram users.
Instagram ads appear throughout the app, 
including in
users’ feeds, Stories, Explore, and more. They 
look similar to normal posts but always contain 
“sponsored” label to indicate that they are an 
ad. They also often have more features than a 
normal post.
But the question is how much does it cost to 
advertise on Instagram ?
Instagram Ad Cost 
HSotwa tmisutcihc dsoes it cost on Instagram Ads?
Instagram ad cost varies based on the industry 
competition. However, the average Instagram CPC is 
around $0.50 – $1.00. For industries like travel & 
apparel, due to high competition, Instagram ad cost 
can boost up to $3.50 per click.
In 2021, the average CPM cost for Instagram ads is between 
$2 – $20. Instagram ads also have a high ROI. The average of 
per referred sale on
 Instagram is $65.
Instagram posts have a high conversion rate of 1.08%.
A precisely planned campaign on Instagram can supercharge your 
social media marketing process.
Check out the tips to create Instagram ads that effectively produce 
results.
1. Focus On A Single Goal
To create effective Instagram ads, setting up a specific goal is 
vital to attain positive results. Hence before stepping into the 
process, make sure to prepare a strategy.
1.Ask yourself what is the purpose of that ad.
2.Do you want to sell a particular product, or do you want 
to educate your audience about your business.
3.Along with setting up goals, make sure to figure out your 
set of the
target audience. Develop and analyze your buyer 
personas.
4.Instagram allows you to target an audience based on their 
occupation, age, hobbies, and interests, among other 
criteria. Assess your audience's corresponding 
demographics & psychographics.
2. Keep Your Message Short & Straight
No one wants to spent time reading an ad, so your Instagram ad 
message should be short, crisp, engaging, and to the point. Mainly 
when you create an 'Instagram Story ad, 'sponsored' label is 
displayed on the top right corner of your post.
• The label reveals that your post is your paid activity, and often 
when the viewers notice an ad, they have a tendency to 
tap or swipe away from your story.
• To develop & place an ad on Instagram stories that can generate 
conversion, catchy & easy to read messages are vital.
• Add text & images on the creative with easily digestible 
content. Check out @nike Instagram ads to get inspiration & 
understand the know-how
of creating straightforward, astute content that delivers core 
messages aptly to diverse groups of prospects.
3. Add A Clear Call To Action
Another vital parameter to high-performing ads on Instagram is 
to create a clear call to action. Instagram ads support CTA 
buttons such as, Apply Now, Book Now, Call Now, Contact Us, 
Get Directions, Learn More, Get Showtimes, Download, etc.
To create Instagram ads that convert :
• Create CTA aligning to the goals of your ad; clear CTAs add 
context to your advertisement; it compels your prospects to 
take action & also displays your brand's personality.
• According to a survey, carousels on Instagram get 1.92% more 
engagement than any other Instagram format. To get more leads 
in your sales funnel, create carousel ads on Instagram with an 
impactful call-to-action.
• Also, to entice viewers to engage with the rest of the 
carousel, including the word "swipe" or word phrase "swipe 
left."
4. Optimize Text In Instagram Ads
Instagram users are cautious of sponsored posts, and to 
draw their attention away from the 'Sponsored' tag, you 
need to be creative & strategic in positioning texts on 
your ads.
• Place your core message or graphics in the center of 
the screens, or you can place it to the closest 
position to the 'swipe up' link.
• Due to decreased audience attention, make sure to 
fully utilize the first few seconds of your ad to hook your 
audience. While it comes to advertising on Instagram, 
each second is potential to convert prospects to 
customers.
• Attaining the audience's attention boosts the click 
rates in the ads, resulting in enhancing the probability 
of buying a product.
5. Use Hashtags Properly
Hashtags can be incredibly useful to create Instagram ads that 
connect more of your target audience.
• Explore the platform to find out your industry-specific & ad 
specific trending hashtags.
• Ensure to apply the most relevant hashtags to your ad, motivating 
people
to interact with ads & search for hashtags that establish 
clear two-way communication.
• Besides, applying hashtags on your ads makes it easier for 
people to find out.
You can combine hashtags according to the level of 
popularity and use them to expand your ad reach.
• However, while using the hashtags, do not go 
overboard & refrain from using the limit of 30 hashtags. 
Choose five to ten relevant hashtags aligning with your 
ad's core message.
6. Audio & Captioning
Instagram ads with audios have 60% more viewers. So the key 
to getting the attention of your users is to add music to 
Instagram story ads.
Next time you place an ad on stories, try out a voice-over or 
a music or any relevant sound effects.
• The factor to consider is compelling ad captions. 
Ensure to use relevant, concise, and accurate caption 
on your ads.
• Carefully amalgamate appropriate emojis, hashtags & 
minutely
chosen words to your caption. It humanizes your products 
or services and potentially creates more attention towards 
your ad.
• However, remember that focus of your Instagram ad is 
the images, so ensure to avoid wordiness on your captions. 
Also, check out the spelling, punctuations & avoid making 
any grammatical errors which can negatively impact your 
brand image.
7. Focus On Using Effective Video Ads
Video has a significant presence on the platform. Use different types of 
videos as your key to improve your ad metrics. Just like Facebook, 
Instagram videos have the potential to drive more clicks to your ads.
• Followers usually get more engaged with video creatives with 
motion rather than static images.
• Along with the videos, create GIFs using high-quality images. 
Motions usually create more emotion on followers, and 
gradually it enriches the chances of converting.
• Reels are a relatively new ad placement on Instagram Iike Instagram 
Story ads, they are full-screen, vertical videos that show up between 
regular, non-sponsored stories and reels.
8. Carousel Instagram Story Ads For Detailed 
Message
Carousel ads are comparatively a new edition to Instagram. These ads empower the 
advertisers to deliver a sequenced story over several parts. Consider to use carousel ads 
to deliver a longer message.
When you creatively place the broad product development story, it automatically 
captures the audience's attention.
•  It is crucial to be highly creative with carousel ads, also; try to deliver your 
product message in a way where you can depict how it can solve an issue.
• Make sure to incorporate your ad with animated text as well to make it more 
engaging. The percentage of text in the image should be 20% or less.
• Here are a few things to keep in mind regarding the design and technical
requirements before crafting your ad. The maximum number of photos/videos that 
can be used on a carousel ad is 10 & the maximum video size or length
is up to 4 GB for 60 seconds.
9. Define Your Ad Budget
Ad budget and schedule also impacts the success of your ad 
campaign. Analyze & understand how much money you require to 
invest in getting profitable ROI. Primarily four core factors determine 
Instagram advertising cost: bid amount,
ad relevancy score, estimated action rates & competition.
• Choose a daily budget that runs an ad indefinitely, spending up an 
allotted amount each day. However, you can set the start date & 
end date for your campaign.
• Choosing a lifetime budget allows brands to select a specific schedule 
for their
ads to run. It empowers the advertisers to select days and times to 
display the ads to their audience according to the best ad 
placement time.
• As a beginner, you can let the Ad Manager choose your budget 
automatically
because the ad management system is designed to bring you 
maximum ad value. Or you can go to the budget setting and 
customize the spending limit & bid cap.
10.Link your Instagram account to your Facebook account.
When you add your Instagram account 
to the same Accounts Centre as your 
Facebook,
you can share content such as stories 
and posts directly from Instagram to 
Facebook.
Add your Instagram or Facebook account
to an Accounts Centre.
☑ Tap or your profile picture in the 
bottom right to go to your profile.
☑ Tap in the top right, then tap 
Settings.
☑ At the bottom, tap Accounts 
Centre.
☑ Tap Add Facebook account or 
Add Instagram account and follow 
the on-screen instructions.
Once you've added your accounts to the same Accounts Centre, you'll have the option to 
share a post to Facebook from the same screen where you add a caption
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