AI Driven Digital Marketing Presentation
                     AI 
DRIVEN 
Digital 
MHow it's rualing the business world rketi Presentedby Athulia K 
ng
What is 
Digital 
M Digital maarketinrg isk simpley the wtay ibusninessegs ?
promote their products or services online using 
digital tools and platforms. Instead of relying only 
on traditional methods like TV ads, billboards, or 
newspaper ads, digital marketing reaches people 
through places they spend most of their time 
today—on the internet.
Why is it 
Important?
It's like having 
a superpower!
Reach a wider Build relationships Boost sales
aReuadcihe nac weider audienceke fishing, but Get to know your More people know about you, more 
instead of using a rod, you're using customers and what they people buying from you.
social media, search engines, and want.
email.
Search 
Engine 
SEO is the process of optimizing yourO websitep to timizatio
rank higher in search engine results.
By using relevant keywords and creating high-
quality content, you can improve your website's 
visibility and attract organic traffic. n
PPC advertising is a form of 
online advertising where you 
pay a fee each time someone Pay-Per-
clicks on your ad.
It allows you to target specific 
audiences and drive immediate Click 
traffic to your website.
Advertising
Social 
By sharing valuable content, engaging 
Media with your followers, and running targeted campaigns, you can build 
brand loyalty and increase customer 
reach.
Marketing
Content Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a 
clearly defined audience.
MarketingBy providing informative and engaging content,you can establish your brand as an authority 
in your industry and build trust with your 
audience.
Email 
Marketi
nEmail mgarketing involves sending targeted emails to a list of subscribers.
It's a cost-effective way to nurture leads, promote 
products or services, and build customer 
relationships.
Mobile Mobile marketing focuses on reaching and engaging customers through their mobile 
devices.
With the increasing use of smartphones, 
Marketi optimizing your website for mobile and utilizing mobile advertising can be crucial for business 
success.
ng
Thank You
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