Accelerate SMB growth with Salesforce Pardot
                     Accelerate 
SMB growth 
with 
Salesforce 
Pardot
INTRODUCTION
Pardot is the most trusted 
SaaS tool for B2B 
marketing automation. It 
is developed to help users 
crack the toughest 
marketing segment, B2B, 
which involves a complex 
sales funnel.
PARDOT FACTS
84% of customers 
said the experience is 
as important as the 
products and services 
provided. 
Generate more and more 
01 leads to quickly move them 
through the pipeline. 
When to Make the data-driven 02 decision, rather than the 
guesswork.
use 03 Engage buyers with a 
personalized and dynamic 
campaign.
Pardot? Capture the real marketing 
04
ROT, from click to close. 
05 Build or strengthen your 
account-based marketing 
strategy.
Types of B2B marketing automation- B2C marketing automation-
Pardot B2B marketing automation In this type of marketing, the 
is all about a long sales cycle that businesses directly deal with 
marketing usually involves a multistage customers, so tracking customers 
procurement process and part of interest and behavior through 
automation the ongoing relationship of repeat marketing automation can play a big business. part in B2C.  
Marketing can sort all the 
options into a few basic Small business marketing Mobile marketing automation-
types automation-
Mobiles are the new-age source of 
It is not just for big brands, but 
searching for things, whether for 
small businesses can equally get 
shopping or knowledge, mobile 
the benefits from marketing 
phones are more convenient. 
automation. It handles the tasks by 
Marketing automation can 
getting surfing insights 
personalise, the real-time messaging, 
automation, which can be helpful 
analysis and A/B testing of content 
to small businesses without any 
and integrates with apps and other 
huge human resources availability. 
data sources.    
HOW
SMALL 
BUSINESSES ARE 
POWERING 
GROWTH WITH 
MARKETING 
AUTOMATION?
• 50% increase in marketing 
productivity
• 300% increase in marketing-qualified 
leads
• 394% growth in sales opportunities
• Reduction in sales cycle length of 25%
"By improving the number of qualified 
leads, the number of opportunities, and 
closing more at the end of the day, we 
were easily able to justify the ROI on the 
investment in Salesforce."
Tracy Meetre, Sunset’s Vice 
President 
of Sales and Marketing
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