Make business buying easy with Salesforce Commerce Cloud
                     Make business 
buying easy 
with 
Salesforce 
Commerce 
Cloud
02
Introduction
A customer’s journey is a documented behavioural scenario that creates a 
map of the virtual footprints of your customer. It might sound crazy, but 
with marketing solutions like Commerce Cloud, everything is possible.
Today, the customer journey is not a straight line but leads dramatically 
from marketing to sales to service. With the help of 
Salesforce Commerce Cloud, you can view that journey and make it efficient 
to buy and repeat.
Atocloud
Stepping 
stones of 
02
Customer 
Journey
Before directly diving into how Commerce Cloud works, let’s check for the 
phases a customer leads through.
• Awareness
• Accusation
• Onboarding
• Engagement
• Retention
• Advocacy
Commerce 04
Cloud Benefits: 1) In generating awareness- 
Effect on Salesforce Commerce Cloud 
provides you with a single source of 
Customer 
trust that supports you with data 
Journey related to:
• Ad impressions and clicks
• Social listing
• Search volume
• Social media engagement
• Domain authority
• Share of voice
• Score information
• Brand mentions
Atocloud
Commerce 2) In accusation- In a phase where 05
Cloud Benefits: the customer behaves like a lead, 
Effect on you don’t want to miss the chance to 
Customer offer a personalised customer 
experience. Here is the data that can 
Journey help you:
• Website/mobile app traffic
• Traffic of a specific channel
• Bounce rate, CTR and conversion 
rate
• New vs returning customers
• Cart abandonment rate
• Email open rate
• List growth rate
Atocloud
Commerce 3) Onboarding- In a phase where 06
Cloud Benefits: you want to provide a valuable first 
Effect on impression, here is the data you 
Customer need to know about:
Journey
• Accounts created
• Connect integration
• Demographics of users
• Content interaction
• Features accessed
• Customer service related 
information
Atocloud
Commerce 4) Creates engagement- Keeping 07
Cloud Benefits: customers your regular & loyal 
Effect on customers, you need to go over the 
Customer top to engage them. Here is what 
Journey you can do?
• Transactional data
• Email opening rate
• The time they spend on your 
page or product
Atocloud
Commerce 5) Helps in retention- In case of 08
Cloud Benefits: changing customers' behaviour, this 
Effect on is how the Cloud helps you to re-
Customer engage them.
Journey • Return and cancellation rate
• Customer satisfaction
• Likelihood to repurchase
• Cross-sells, upsells, renewed 
reorders  
• Unsubscribe rate
Atocloud
Commerce 6) Advocacy- To let others know 09
Cloud Benefits: when your customer likes your 
Effect on product is the best free of cost way 
Customer of marketing your service & 
Journey product. Here are some of the 
useful metrics:
• Content sharing
• Customer review & referrals
• Influencer endorsements
• Social proofs 
Atocloud
Follow @AtoCloud/
Us On:
@AtoCloud1
@atocloudofficia
l
Let's work 
together! Acknowledgements
Contact
Atocloud
+91- 9953170767
www.atocloud.com
[email protected]/ 
[email protected]