The Rise of Short Format Video Content Around the World
                     The Rise of Short Format Video Content Around the World
The short format video form 
can be seen almost 
everywhere from Facebook 
to Snapchat to Instagram 
and TikTok. According to 
recent surveys, almost 87% 
of businesses are using 
videos as the main part of 
their brand's content 
strategy.
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The Rise of Short Format Video Content Around the World
It is also true that the video 
content has given a strong 
return on investment. 
Several brands were trying 
to understand and work 
toward getting more views 
on YouTube and also built 
their content calendar 
around the videos that were 
posted on Facebook.
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What is Short Form Video? 
Most people have generally loved 
watching videos and movies for the 
past several decades. The video has 
always been a versatile and highly 
engaging medium that gives the 
audience a real-life picture of what is 
going on and it is also quite easy to 
share videos across multiple 
platforms. The video is easy to 
understand and is always readily 
accessible to anyone located anywhere 
and has a good internet connection.
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What is Short Form Video? 
But a short-form video is a 
video that has a duration of 
fifteen seconds to two minutes. 
Marketers have always been 
debating about the perfect 
length of a short video and this 
differs from one platform to 
another.
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What is Short Form Video? 
The best examples of short-form 
videos can be seen on Snapchat, 
Facebook Stories, Instagram 
Stories, Reels, and Tik Tok 
videos. The short-form video has 
already created ripples around 
the world and has made several 
common people quite popular 
and famous within a short span 
of time.
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How are these Videos Made?
These types of videos are 
usually filmed in portrait 
mode since the audience 
generally view this type of 
content on their phones. It is 
intended to be consumed 
quickly and casually and 
hence mostly covers funny 
incidents or fashion, food, 
and style-based ones.
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How are these Videos Made?
This type of video does not 
require professional 
photographers always and can 
sometimes be just a random 
impromptu video shoot. 
People are making travel 
videos, food videos, fashion 
videos, DIY videos, etc, and 
are also able to get followers 
on their social media accounts.
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How are these Videos Made?
Most of these videos are shot 
using a mobile phone with a 
decent camera set up. These 
videos are generally 
consumed by Millennials and 
Generation Z viewers.
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The Result of Making Short Form Videos
The production and 
consumption of short-form 
videos have gone through the 
roof and businesses are trying 
hard to keep up with the trend. 
It is increasing the dominance 
online.
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The Result of Making Short Form Videos
The options are limitless and 
these types of videos can be 
considered the main focus of 
content marketing. Short-form 
videos have led to the rise of 
several apps like Tik Tok, 
Instagram and they are 
definitely very successful.
www.desertcart.com.au
www.desertcart.com.au