Audio Streaming
                     Audio Streaming Market Trends, Demand, 
Supply & Forecast 2026
Audio streaming refers to the one-way audial content transmission in compressed form through the 
internet and retrieved and played as per the users’ convenience and time, without the requirement of
downloading. These services enable content audibility without consuming additional storage space 
providing access to millions of songs as per the users’ choice, which is expected to be among the 
prominent factors fueling market growth.
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Advent of streaming media delivery services in conjunction with high speed internet 
connectivity is expected to drive market growth
This technology aids consumers to gain legal access to high quality content with minimal 
subscription costs and may even be provided as a complimentary service over a defined service 
period. Proliferation of smartphones and high speed Internet technology such as 3G, 4G, and LTE 
networks, has led to easy access to media services for entertainment purposes. These services offer 
access to millions of songs with uninterrupted access, increasing consumer preference towards on-
demand products and services through smartphone apps, coupled with innovative services such as 
providing individual preferences and personalized playlist options. This is expected to aid in growth
of the market through the forecast period.
Increasing consumer inclination toward paid services to access high-quality and exclusive 
content is expected to support market growth
Ad supported services accounted for the largest user share in the market in 2016. However, 
subscription based services was the largest revenue generating segment in the audio streaming 
market. Moreover, consumers in developed economies prefer premium content with paid 
subscription as against free services.Requirement to capitalize on this opportunity, industry 
participants are increasingly focusing on paid services as a part of their offerings. This is expected 
to help industry participants in establishing strong foothold in the global audio streaming market. 
Growing piracy of the licensed content is expected to be a challenge for the industry growth
Revenue generated from these streaming technologies is expected to witness considerable surge. 
However, market is expected to face significant challenges from growing piracy across the globe, 
specifically in emerging economies. Moreover, low profit margins, licensing related expenditure & 
efforts and growing competition owing to high threats from new entrants are expected to 
consistently hinder the overall audio streaming market growth.
Audio Streaming Market Taxonomy
On the basis of platform, the global audio streaming market is classified into:
•Smartphones
•Laptops & desktops
•Tablets
On the basis of end services, the global audio streaming market is classified into:
•Subscription based services
•Ad-supported services
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Major industry participants in this market include Apple Inc., Deezer, Alphabet Inc., Guvera Ltd.,
Hungama.com Pvt. Ltd., Microsoft Corp., Pandora Media Inc., Rhapsody International Inc., 
Saavn, LLC, Slacker Inc., and Spotify.
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