Electronic Shelf Labels
                     Electronic Shelf Labels Market Trending 
Technology
Electronic shelf label market predominantly caters to retail store businesses to provide electronic 
product displays instead of paper tags and labels. Electronic shelf labels have advantages such as 
high durability, long life cycles, replaceable batteries, and can be updated from time to time with 
minimum manual effort. ESL systems include displays, bi-directional communication systems, 
central control system, and software to support store-wide management and implementation of 
ESLs.
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Electronic shelf labels (ESL) are small display units utilized for displaying price, particularly in 
retail stores that include food, electronics, do it yourself (DIY) kits, gardening equipment, 
cosmetics, and in drugstores, and industrial applications. Electronic Shelf Labels (ESL) allows 
retailers to update the content wirelessly on shelving signage quickly and efficiently, without 
requirement of print paper tags and organize store representatives to change them manually.
Stringent regulations against misleading product prices, specifically in North America and 
Europe, have led to an increase in demand for ESL products
Stringent regulations such as European communities (requirements to indicate product prices) 
Regulations S.I. No. 639 of 2002, are in place to protect consumers from misleading product prices.
These directives have defined guidelines for licensed premises, cafes, restaurants, hotels, etc. and 
state the requirement for marked prices, or the display on shelves to be considered inclusive of all 
cost factors
High cost of installation and supporting infrastructure for ESL is expected to be a major 
factor hindering the market growth
The retailers need large volumes of ESL for their stores and the initial investment for installing cost 
of ESL for a store could be marginally high. Therefore, the adoption rate of ESL for small retailers 
is very low. This is the major factor restraining the growth of electronic shelf label market.
Detailed Segmentation:
•Global Electronic Shelf Labels Market, By Technology Type:
•RF
•IR
•NFC
•Global Electronic Shelf Labels Market, By Product Type:
•LCD
•Full graphic e-paper ESL
•Segmented e-paper ESL
•Global Electronic Shelf Labels Market, By End Use:
•Supermarket and hypermarket
•Convenience stores and departmental stores
•Others
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Global Electronic Shelf Label Market: Key Players
Major players operating in the global electronic shelf label market include SES-Imagotag, Pricer 
AB, Displaydata, Opticon Sensors Europe B.V, Samsung Electro-Mechanics, NZ Electronic 
Shelf Labelling, M2Communication, Diebold Nixdorf, Altierre, Teraoka Seiko, Advantech US,
E Ink, Toshiba Global Commerce Solutions, Wuxi Wei Feng Technology, and Cicor.
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