Video Streaming
                     Video Streaming Market Demand Analysis & 
Opportunity Evaluation Report 2026
Video streaming refers to the visual content transmission in compressed form through the internet 
and retrieved and displayed played as per the users’ convenience and time, without the requirement 
of downloading. Moreover, these services enable the viewership of the content without consuming 
the additional storage space.
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Increased accesses owing to proliferation of high speed internet connectivity and mobile 
devices is anticipated to drive the overall industry growth
Increased acceptance of smart phones in conjunction with wide spread of high speed internet 
technologies such as 3G, 4G and LTE, has led to increased proliferation of on demand content 
services. These include wide range of IP television services that provide easy access to any form of 
visual content services such as live events, advertisements and social networking such as Skype, 
Facebook Messenger, Google Hangouts and Apple Facetime. Convenience and ease of access are 
expected to provide significant market growth prospects to the video streaming market over the 
forecast period.
Growing enterprise mobility requirements are expected to propel the industry demand 
growth
Enterprise users shared major space in the video streaming market in 2016, owing to significant 
demands of visual content for corporate training, live webcasts, product information assist and 
video conferences. Such activities form considerable requirements to enhance the business 
productivity, team collaborations, maintaining information archives, and reducing travel expenses 
for the company. These factors are expected to provide significant demands over the forecast 
timeframe, and positively impact the global growth landscape through the forecast period.
Utilization of next generation H.265 video compression will provide potential growth 
prospects over the forecast period
H.264 compression format is the most popular compression technique that has been in use over the 
decade is anticipated to be replaced by H.265 over the coming years. Also known as High 
Efficiency Video Coding, it offers efficient visual quality at 50% bit rate requirements. This enables 
quality content at half the file size and data connectivity requirement as of H.264. 
Video Streaming Market Taxonomy
On the basis of solution, the global video streaming market is classified into:
•Over the top content
•IP television
On the basis of compression formats, the global video streaming market is classified into:
•265 (HEVC or AV1)
•264
•VP9
•Others
On the basis of platform, the global video streaming market is classified into:
•Gaming Console
•Phablets
•Laptops & desktops
•Smart TVs
On the basis of end users, the global video streaming market is classified into:
•Personal/ Domestic Users
•Enterprise Users
•Educational Institutions
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Industry presence is characterized by the presence of chief technology participants such as Apple 
Inc., Microsoft Corporation, Google, Inc., Facebook, Inc., Yahoo, Inc., Netflix, and Limelight 
Networks among few others.
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