Google Ads or Facebook Ads? Choosing the Right Platform for Your Marketing
                     Google
Ads 
Faceboo
k 
Ads
Ads are displayed 
based on keywords 
used in search - 
Awards or PPC 
How it 
works
Advertisers can reach 
audiences based on 
demographics, lacations 
behavious & interest
focused on people 
who search for 
specific 
keywords/phrases
Reac
h
Content can potentially reach 
anyone who has a Facebook 
account
Depends on 
objective, budget, 
competition, can 
start for as little as  
8000 rs Cost
Depands on your campaign 
settings, can range from 80rs 
 to 4000rs a day
initial setup, Weekly 
campaign 
monitoring, 
optimization
Effort
initial setup, daily 
campaign monitoring, 
and ongoing  
optimization
Reaching people who are 
ready to buy and those 
who know what they’re 
looking for 
Best 
for 
Creating brand awareness 
and reaching potential 
customers at the start of the 
jounery
Clicks, CTR, sales 
Succes
s
Likes, shares, comments, 
number of leads
National Institute 
of Digital 
marketing 
www.nidmindia.com  | + 91 74835 
12356