A great cover letter should sound like you—professional yet personal, confident but not robotic. It should highlight your skills and experiences naturally, like you’re telling your story to a hiring manager. Use a conversational yet polished tone, show enthusiasm for the role, and connect your strengths to the company’s needs. Authenticity matters, so write like yourself while keeping it concise, engaging, and tailored to the job. https://www.avonresumes.com/resume-writing/customised-cover-letter