Social Media Marketing Services in Lahore
                     Social Media Marketing 
 What is social marketing - the new word-of-mouth campaign 
Word of mouth has been one of the most influential marketing tools for hundreds 
of years. In the 21st century, word of mouth has taken a new form - online social 
media. 
As a marketer, social networking sites like Facebook, Twitter, and LinkedIn can 
help you increase brand awareness and reach new customers. As an integral part 
of your marketing strategy, social media marketing can pay off handsomely for 
your company. 
Through social media, you can directly interact with your audience. It lets you 
share news and product updates. Provide content that people want to share, 
create buzz about your company and increase visibility. People commenting on 
your comments, social media feeds, and posts will build momentum, and your 
brand will be boosted by an increasing number of new customers. 
 
It is a versatile and comprehensive tool for marketers. Social media helps you 
engage with your audience more directly and become a bigger part of their lives. 
It allows you to share product and service updates, upcoming events, company 
and industry news, customer success stories, tips and guidance, and more. The 
sky isn't even the limit. You can go beyond the sky, depending on your marketing 
and business goals. Social media touches every part of the audience journey. With 
social media, you can position your brand and show that you are current and 
relevant. Build customer relationships by sharing information and responding to 
feedback. Increase website traffic. Get people to sign up for emails, newsletters, 
and other lead-generating content, and even get them to make a purchase. 
 
Additionally, the stronger your social media presence, the more likely it is to 
appear in Google searches. 
 
Social Media Engagement - Listening to Customers 
Successful, ongoing brand and customer relationships are no longer just 
transactional. Instead, they grow over time through an integrated experience that 
spans transactions, content, and social engagement. Social media engagement 
software gives businesses the tools they need to transform this new, ongoing, 
always-on customer relationship. Monitoring and listening to your customers, 
responding to posts and messages in a timely manner, and keeping an eye on the 
industry will set you apart from your competitors. More importantly, the ability to 
automate and schedule posts to multiple Facebook and Twitter accounts at scale 
while transforming your business into an agile organization from a single 
interface. 
Listening to customers through social channels and interpreting relevant signals in 
real-time, you must be able to use relevant signals to grasp important 
information. Only through this understanding can your brand create meaningful 
content that allows your business to connect with customers in valuable and 
impactful ways.  
 Social media helps you reach billions of users around the world at relatively low 
cost. Choosing the right platform for your social media marketing campaign 
depends on your specific marketing goals and the type of audience you want to 
reach. 
 
A key factor to consider is how your social media appears in Google searches. To 
make it easier for potential customers to find you online, you want your pages to 
rank high in search results. When building your online presence, you want to be 
able to share content and leverage it to increase visibility. 
 
To create an effective social media marketing campaign, you should be present on 
at least three platforms. The social media ecosystem is constantly changing. And 
the emerging social media platforms each have their own features, audiences and 
options. Here is a list of popular platforms so far: 
 
Facebook: 
Facebook is the world's largest social media site. According to statistica.com, 
Facebook had 2.27 billion users in the third quarter of 2018. People of all ages 
make Facebook a part of everyday life. If you plan to use social media, Facebook is 
a massive and powerful platform to ignore. 
 
More importantly for marketers, Facebook offers marketing analytics tools like 
Facebook Audience Insights. It provides information on audience preferences, 
behaviors, demographics and interests to better target audiences with 
advertising. 
 
 
Instagram: 
Owned by Facebook, Instagram is a social networking service for sharing pictures 
and videos. It especially appeals to younger audiences. Instagram's visual 
platform helps you build relationships with your followers through compelling 
photos. 
 
LinkedIn: 
LinkedIn is a business and employment social network used by more than 65 
million professionals worldwide. This is a valuable resource to help you build your 
business and network with other professionals. Companies may use the site to 
provide information, post job openings, share announcements and industry news, 
and publish articles and other related content. 
 
Twitter: 
Twitter is an online news and social networking site that users send and interact 
with using 280 characters called "tweets." With over 336 million users, it is one of 
the largest social networks. Marketers can use their Twitter profiles to build 
followers by tweeting about news and other content. Twitter is also a great 
source for real-time insights into market perceptions of your brand, products and 
competition. Just "bug" on Twitter and you'll get instant feedback. 
 
YouTube: 
Owned by Google, YouTube is a free video hosting site that allows members to 
store and share video content. With billions of users around the world watching 
billions of hours of video content, YouTube can drive huge traffic to your website. 
 
Tumblr: 
Tumblr is a microblogging and social networking site where users post multimedia 
and other content. Most Tumblr users are between the ages of 18-34. Tumblr 
provides a unique platform for brands better suited to communicate a visual 
message to reach potential new customers. 
 
How Social Media Can Enhance Your Inbound Marketing Campaign 
Inbound marketing is about creating and sharing content to help spark and attract 
customer interest in your brand or business, close a deal and convert someone 
into a customer, and then stay connected. 
 
The goal of inbound marketing is to attract qualified leads, convert them into 
leads and customers, and maintain those relationships to drive repeat business. 
Social media and social cloud solutions play an integral role in expanding the 
reach of inbound marketing methods. 
 
In effect, social media gives your brand a place. It offers a relatively low-cost way 
to nurture leads and build relationships that lead to purchases and repeat 
business. Social networks also provide users with the opportunity to comment on 
the content you post and provide valuable feedback. They might even retweet 
your content, increasing its visibility. You can interact with customers and 
prospects on the comment bar, or even have full conversations. 
 
Your social media posts keep your audience informed about how your business is 
going. Progress in industry news and technological advancements? What new 
add-on services have you just developed? Have you just won an award and want 
to share the honor? Social media gives you the means to convey these messages. 
 
Social media allows you to build relationships not only with clients, but also with 
influencers, including celebrities, people of good standing or with large followings. 
Social media influencers can help you reach new markets. When social media 
influencers retweet your content and show it to fans online, you'll have the 
advantage of building strong relationships with new audiences. These 
relationships also help you make connections, which can go a long way toward 
improving your search engine optimization (SEO). 
Social Media and Blogging - Lifetime Partner 
Social media also offers you great opportunities to promote your blog. Even in the 
age of social media, blogging remains an essential tool in the digital marketing 
mix. Many businesses maintain blogs for the following reasons: 
 
Increase online visibility 
Position your company as an authority on your business or industry 
Improve SEO results 
Increase website traffic 
Provide another platform for news and other valuable information 
Communicate with customers by answering questions, etc. 
Blogs and social media work together to build more brand loyalty. People tend to 
check their favorite social media streams and blogs frequently. They know where 
to find what they want and what interests them. 
 
Blogs drive long-term traffic. Posts remain online indefinitely and appear in 
searches indefinitely. Once published, posts will continue to build your brand, 
drive interest, and generate leads. Consider repurposing content from old blogs 
as ebooks or white papers. Or take the opposite approach and turn an ebook or 
customer story into a blog post. 
 
How long should a blog post be? It depends on your audience and the topic you're 
writing about. The general rule for online content is to be concise. Always strive 
for clarity, readability, and most importantly, provide value. Your audience 
expects some useful content from your blog, whether it's how-to tips, valuable 
information, or offers. 
 
Social Media Analytics - Get the Most Out of Your Posts 
Social media analytics software gathers information from social network streams 
such as Facebook and Twitter, as well as comments from blogs, news feeds, and 
rich media sites, to better understand customer attitudes and characteristics. This 
information informs social media marketing campaigns. These campaigns use the 
same channels as marketing channels. Social media marketing software 
automates the processes and activities associated with marketing campaigns 
targeting these channels. 
 
Social media has created new opportunities for companies looking to increase 
customer engagement. True customer engagement connects customers with the 
company, which in turn drives revenue growth and reduces costs associated with 
churn. However, interacting through social media requires new ways to manage 
and understand customer interactions. 
 
 
 
The key to properly managing customer interactions on social media is listening to 
the customer first, whether it's one-on-one or in groups. Using social media to 
listen to the data collected and connect it with other data from both internal and 
external sources provides a better understanding of customer needs and desires. 
 
These insights give marketing professionals a comprehensive understanding of 
how to best approach and communicate with customers. This information is then 
subtly conveyed through compelling content delivered through social media 
channels, allowing marketing professionals to take advantage of the web-
augmenting nature of social media. Finally, companies must continue to listen to 
correct and fine-tune the information, assess its effectiveness, and look for other 
effects the information may have. 
 
In other words, social media marketing is like every other marketing activity: it's a 
process that needs to be monitored and managed. The difference is that the 
social media marketing process is iterative and changes and adapts faster than 
traditional marketing campaigns. This adaptively required platform is one that can 
help marketing professionals properly design, launch and manage social media 
marketing campaigns and perform social media analytics to gain insight into 
customers and monitor the effectiveness of those campaigns.