How Digital Marketing Help your business in 2023? 
                     DIGITAL  
MARKETING
How it helps you to Improve your business
WHAT IS DIGITAL  
MARKETING?
DIGITAL MARKETING IS ADVANCED- LEVEL 
 MARKETING DONE ON PLATFORMS LIKE
GOOGLE, INSTAGRAM, FACEBOOK, TWITTER, 
 AND MORE. DIGITAL MARKETING HELPS 
YOU  REACH THE TARGETED AUDIENCE AND
NICHE AUDIENCE MORE EFFICIENTLY. IT HAS 
 MORE ROI THAN TRADITIONAL MARKETING.
WHY DIGITAL MARKETING IS  
IMPORTANT?
AS WE ARE LIVING IN A DIGITAL ERA AND  
THE NUMBER OF PEOPLE WHO USE THE  
INTERNET HAS INCREASED UP TO 5 
BILLION.  SO THE DIGITAL PRESENCE OF 
YOUR  COMPANY HELPS YOU TO REACH 
MORE  PEOPLE, AND INCREASE PROFIT 
AND BRAND  AWARENESS.
ADVANTAGES OF  DIGITAL 
MARKETING:
1.HIGHER ROI
2.TARGETING THE EXACT AUDIENCE
3.GREATER REACH
4.MORE BRAND AWARENESS
5.IT IS EASIER THAN TRADITIONAL 
MARKETING
6.EXPENDITURE IS LESS
7.ABLE TO BUILD A COMMUNITY
8.TARGETING THE NICHE AUDIENCE
9.REACH THE LOCAL AUDIENCE EASILY
TYPES OF DIGITAL
MARKETING
SEO  
SM
M  
PPC
E-MAIL MARKETING  
INFLUENCER 
MARKETING  AFFILIATED 
MARKETING
SEARCH ENGINE  
OPTIMIZATION
SEARCH ENGINE OPTIMIZATION (SEO) 
IS THE  MOST COMMONLY USED 
DIGITAL MARKETING  TECHNIQUE 
WHERE YOU CAN BRING YOUR  
WEBSITE TO THE TOP WHILE 
SEARCHING  AND IT CAN BE DONE 
ORGANICALLY.
SOCIAL MEDIA  
MARKETING
SOCIAL MEDIA MARKETING (SMM) IS ONE OF THE  
GREATEST TECHNIQUES BY WHICH YOU CAN ABLE TO  
REACH A LARGE NUMBER OF PEOPLE ON SOCIAL MEDIA. 
IN  IN CURRENT DAY, IT IS THE BEST TOOL FOR 
INCREASING  BRAND AWARENESS.
PAY-PER-
CLICK
PAY-PER-CLICK OR SEARCH ENGINE  
MARKETING WHERE YOUR WEBSITE WILL  
BE SHOWN ON THE TOP BY RUNNING 
ADS  IN SEARCH ENGINES USING GOOGLE 
ADS  AND BING ADS. YOU CAN ABLE TO 
GET THE  EXPECTED AUDIENCE.
EMAIL  
MARKETING
E-MAIL MARKETING WILL HELP YOU TO REACH  
YOUR AUDIENCE AND CREATE GOOD  
RELATIONSHIPS AND COMMUNICATION. USING E-  
MAIL MARKETING YOU CAN ABLE GIVE THE 
LATEST  UPDATE ABOUT YOUR PRODUCTS AND 
IMPORTANT  INFORMATION.
INFLUENCER  
MARKETING
INFLUENCER MARKETING WILL BE DONE 
ON  SOCIAL MEDIA PLATFORMS LIKE  
INSTAGRAM, FACEBOOK, YOUTUBE, AND  
OTHERS PLATFORMS. WHERE PEOPLE  
WITH MORE FOLLOWERS ARE KNOWN AS  
INFLUENCERS AND THEY WILL HELP YOU  
TO REACH YOUR PRODUCT ON SOCIAL  
MEDIA
AFFILIATE  
MARKETING
USING AFFILIATE MARKETING YOU CAN PROMOTE 
A  PRODUCT FOR A BRAND IN YOUR BLOGS, 
WEBSITE,  AND VIDEOS. BY THIS, YOU CAN ABLE 
TO GET  COMMISSIONS FOR EACH ORDER DONE 
BY THE  PUBLIC USING YOUR LINK.
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