Measuring the Success of Healthcare Digital Marketing Performance
                     Measuring the Success of 
Healthcare Digital 
Marketing Performance
This presentation will teach you how to measure the 
success of your healthcare digital marketing campaigns. 
Learn what metrics are important, and how to track them!
Patient Acquisition Cost
Patient Acquisition Cost (PAC) is a metric that 
measures the cost of acquiring new patients.
Conversion Rates
Conversion rates measure marketing effectiveness by 
looking at how often people who come to your website 
or mobile app take the action you want them to.
Online Engagement Rate
The online engagement rate is a marketing effectiveness metric of how often 
visitors are engaged with your digital channels by downloading information, 
signing up for your email lists, visiting certain pages on your website, and more.
Click-Through Rate
Click-through rate (CTR) measures how 
effective your marketing is by clarifying how 
often people who see your ad click on it.
Website Traffic
Website traffic is the total number of unique 
website visitors over a certain period.
If you are struggling to pull in patients for consultations and 
book weight-loss surgeries, allow Bariatric Audience to help. 
We offer comprehensive bariatric digital marketing packages 
that drive more patients to your bariatric practice.
Click to know more!
Contact Us
888 271 8344
Atlanta, GA
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Bariatricaudience.com