HOW TO USE LINKEDIN ANALYTICS FOR B2B AUDIENCE
                           HOW TO USE LINKEDIN ANALYTICS
FOR B2B AUDIENCE
LinkedIn is one of the most popular social networking sites on the 
internet. It has over 500 million members and is used by 
professionals around the world to connect with one another. 
Companies can use LinkedIn to market their products and services to 
potential buyers and customers, generate leads, and drive sales. In 
this article, we’ll show you how you can use LinkedIn Analytics for 
B2B audience to improve your marketing results.
LinkedIn Analytics is a powerful tool that you can use to measure the 
effectiveness of your marketing efforts. It can help you identify the 
strategies that are most effective for your business and find ways to 
improve your campaigns. We'll show you how to set up an Analytics 
account and set up some basic reports to help you learn more about 
your audience and improve your marketing campaigns.
SET UP AN LINKEDIN ANALYTICS ACCOUNT
To set up an Analytics account, 
 You'll need to log in to your LinkedIn account and click on the 
"Analytics" tab on the menu bar. 
 Then, click on "Create an account." You'll need to provide your 
name and email address and choose a password to complete 
the setup process
 You'll also need to choose the time zone for your Analytics 
account. This controls the time range for all of your reports, so 
it's important to choose one that corresponds with the time 
when the majority of your prospects and customers are likely 
to view your marketing campaigns. 
 Next, you'll need to give your account a name and assign it an 
owner typically this will be you, if you're the only person in 
your organization who will be using Analytics for LinkedIn. 
 To create a new view, click on your profile photo in the upper-
right corner of the page and select "Analytics." From there, 
select "Create View" from the left-hand menu; this will bring 
you to a new screen where you'll be able to give your new view 
a name and description. 
 Once you've created your new view, you'll need to set it up so 
you can start gathering data and analysing it. To do so, click on 
the settings icon to the right of the view name you've just 
created. The Settings screen will show you the basic 
information about your view, including how many people 
viewed it in the last day, total members on your network, how 
many leads your members generated in the last month, and a 
breakdown of the percentage of those leads that came from 
first-degree connections vs. second-degree connections. 
 The Settings screen will show you the basic information about 
your view, including how many people viewed it on the last 
day, the total members on your network, how many leads your 
members generated in the last month, and a breakdown of the 
percentage of those leads that came from first-degree 
connections vs. second-degree connections. 
 The icon in the upper-right corner of the screen will display the 
actions you can perform with your analytics data, including 
sorting, filtering, and exporting the data to other analytic 
platforms. 
 You can click on these icons to jump directly to the actions you 
can take. In the Reports tab, you can generate different reports 
on your network by viewing the various options on the left side 
of the page.
  You can also schedule report notifications and get daily alerts 
on particular metrics that you're interested in tracking. 
 Finally, in the Communications tab, you can view 
communications from LinkedIn that you have received along 
with member suggestions to help improve your profile. You can
also adjust your profile settings by clicking on the options on 
the right-hand side of the page.
  Click on the icon in the upper right corner of your screen to 
access all of your profile's settings and adjust them accordingly.
Also, you can use the various filters available on the right side 
of the page to get information on specific members or 
companies.
CONCLUSION: 
This is a broad-level strategy that leaves you lots of room to trace 
down more precise strategies. LinkedIn offers a lot of opportunities 
and is the ideal resource for B2B marketing.
But without the right knowledge, it becomes just another time-
sucking social network. Next time you’re on LinkedIn, spend at least 
thirty minutes doing some advanced searches or group searches, and
see if you don’t come up with at least five prospects.
It’s a start, and it could very well turn into your next B2B sale.
Contact us
+91 9611361147
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9611361147
[email protected]