You don’t have to overhaul your entire bar operation to see a major bump in profits—just tweak your drink menu. In this content-rich guide, we reveal powerful yet simple design hacks that can lead to significant improvements in customer spend. Learn how font size, menu layout, pricing psychology, and item descriptions influence customer behavior. Find out how to feature your most profitable drinks without being pushy, and discover tools used by top hospitality pros to test and optimize their menus. These are practical, high-impact tips that will immediately improve your bottom line.