Here Is Everything You Need To Know About Digital Marketing
                     HERE IS 
EVERYTHING YOU 
NEED TO KNOW 
ABOUT 
DIGITAL 
MARKETING 
TABLE OF WHAT IS DIGITAL MARKETING ?BENEFITS OF DIGITAL MARKETING
CONTENTS WHAT DOES DIGITAL MARKETING CONSISTS OFSEO
PPC
SMM
CONTENT MARKETING
DIGITAL MARKETING MEASUREMENT
DEFINITION OF DIGITAL 
MARKETING 
Digital marketing is the marketing and advertising of a business, 
person, product, or service using online channels, electronic devices, 
and digital technologies. A few examples of digital marketing include 
social media, email, pay-per-click (PPC), search engine optimization 
(SEO), and more. Digital marketing is a form of marketing for promoting 
and selling products or services on the Internet. It’s the process of 
leveraging different online marketing channels like search engines, 
social media networks, and email to reach your target audience.
Digital marketing allows you to target ideal 
BENEFITS OF customers
To have an effective marketing campaign, you must 
reach the right people. You have to reach people 
DIGITAL interested in your business and that want to hear from you. Out of all the perks, the most significant 
advantage of online marketing is the ability to target 
MARKETING people specifically.Digital marketing allows you to reach 
people at the start of the buying journey
What are the benefits of When shoppers start looking for a product, it’s 
digital marketing which crucial that you make an impact early. You want 
makes it very popular ? them to get familiar with your business and choose your company over the competition. The benefits of 
digital marketing include being able to help you 
reach people at the start of the buying journey.
Digital marketing enables you to make 
changes as you go
One of the biggest benefits of digital marketing is 
that you can make changes as you go. This is unique 
to digital marketing.
With traditional methods, you can’t make changes 
once you’ve committed. Once your flyers or your 
billboard is up, you can’t alter the ad until the end of 
your campaign.
WHAT DOES 
DIGITAL 
MARKETING 
CONSISTS OF ?
Digital Marketing is divided 
majorly into 10 types. Here 
is the list of various types of 
digital marketing you should 
be aware of
Back to Lean Canvas Overview
SEARCH ENGINE SEO consists of both on-
OPTIMIZATION page SEO and off-page SEO tactics
SEO consists of both on-page SEO and off-page SEO tactics: while 
the former is all you do with/on your website to win customers 
over, including authoring on-point, useful and engaging content, 
the latter is what you do outside your website, including linking 
activities.  
The ultimate goal of SEO is to increase the number of website 
visitors by ranking highly in Google (or other search engines’) 
SERPs (search engine results page) for certain target keywords.
Add to this the fact that SEO is the least expensive of all the 
marketing techniques listed here while also yielding highly long-
term, sustainable results, and you just cannot afford to ignore it.

PPC, SMM & 
CONTENT 
MARKETING
PPC (PAY PER SMM (SOCIAL CONTENT 
PCaLy-IpCerK-c)lick marketing MEDIA MConAteRnKt mEaTrkIeNtinGg is a type 
deals with paid search 
SMocAiaRKETING) of marketing which involves l media marketing is the 
results on Google and creating relevant and 
use of social media platforms 
involves bidding on specific consistent content to attract 
so as to connect with your 
keywords that will garner defined audience.
audience and build your 
the most web traffic for 
brand.
you.
DIGITAL 
MARKETING 
MEASUREME
NT
Contact 
Information
Email 
www.cetpainfotech.com
Social Media 
@cetpainfo
Call us or Visit Us 
+91 921-2172-602
D-58, Red FM Road, Sector 2, D Block, 
Sector 2, Noida, Uttar Pradesh 201301