Things About Digital Marketing Everyone Must Know
                     KEYNOTE 
PRESENTATION
Marke
t
Trends
DIGITAL
MARKETING
CETPA INFOTECH PVT. LTD. Feedback
Ad
s
AGENDA
INTRODUCTION MARKET
What is digital
marketing and why is it What is Market ?
 important ?
TRENDS CONCLUSION
What are the digital Conclusion of Digital 
 marketing trends ?  Marketing
INTRODUCTIO
DiNgital marketing, also called online  
marketing, refers to all marketing efforts  
that occur on the internet. Businesses  
leverage digital channels such as search  
engines, social media, email, and other  
websites to connect with current and  
prospective customers. This also includes 
 communication through text or  
multimedia messages.
WHY IS IT 
IMPORTANT ?
UNDERSTANDING THE SAME  
 OF THE TARGET EFFICIENT USE DIRECTION FOR ALL  COMPANY  
 AUDIENCE  OF RESOURCES DEPARTMENTS
A well thought out marketing Having a plan prevents you 
 plan begins with research to   from spending money on  Since all members of your  
define your target audience. things that are unnecessary company can access the  
With a specified target   for business and were not  plan as a coordination tool, 
audience and adjust your mentioned before. You can   it allows your company’s  
 sales model to help them also manage your time  team to communicate and  
purchase; better understand  properly by having clearly  accordingly move in the
the needs of your audience  defined deadlines in your  same direction.
and prepare relevant product marketing plan as well.
 launches.
DIGITAL  
MARKETIN
G
Potentia
l  MARKET
Market
Target 
 
Marke The Indian e-commerce market is  
t projected to reach Rs 7 trillion by  
Availabl 2023 as a result of the pandemic and 
e   multiple lockdowns, which 
Market suggests  that digital marketing is 
booming.
This growth not only positively  
impacts businesses but also improves 
 people’s lives.
2 CONDUCT MARKET 
TARGET RESEARCHLook at the market research for your  
 industry to determine where there are holes  in service that your product can fill. Look at  
trends for similar products to see where 
MARKET they  are focusing efforts, then hone in further on  your products unique value.
1 ANALYZE CUSTOMER 3 CREATE BUYER 
BASE PERSONAS
One of the best ways to determine who your  The Indian e-commerce market is projected to 
target audience is to look at who already buys   reach Rs 7 trillion by 2023 as a result of the  
your product or service. How old are they,  pandemic and multiple lockdowns, which  
where do they live, what are their interests? suggests that digital marketing is booming.
A  good way to learn this is through engaging This growth not only positively impacts  
on  social or distributing customer surveys. businesses but also improves people’s lives.
TRENDS
Digital marketing is continually changing to meet  
the needs of its users. The arrival of Covid in 2020  
turned the digital marketplace on its head, with  
lockdowns and changing shopping patterns. Allied 
 with this has been the breakdown of many  
shipping chains and a virtual collapse of just-in-  
time delivery. These changes have made digital  
marketing more critical than ever, making clear  
digital marketing trends evident in this post-Covid  
world and beyond.
E-mail  
Marketin
g
TRENDS IN  Social  
DIGITAL  Media
MARKETIN Digital  Campaig
G n
Mobil
The dominant trends of 2022 were  e  
Apps
definitely Chatbots, Personalization, 
 and most importantly, Search! All  Content  
SEOs experienced major and heavy  Marketin
g
search algorithm updates almost  SE
every weekend in the second half of O
 2022. That's the roundabout of 2022 
 for digital marketing trends.
CONCLUSIO
The Nimportance of and future scopes of Digital  
Marketing can’t be simply ignored because of its  
psychological impacts on your customer.
Compared to any other marketing, this technique 
 allows you to have an advantage over your  
competitors.
This promotes the interaction of sellers and 
buyers
for a better understanding of products as well as 
 the choices of customers. This builds a strong  
rapport within the seller-buyer community.
Various budding technologies like AI can be
incorporated into Digital Marketing which further 
 emancipates this marketing branch of business.
DIGITAL 
MARKETING
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