Career Benefits of Blockchain and Digital Marketing Professionals
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Career Benefits Of Blockchain and Digital 
Marketing Professionals
Growth and expansion in career are important, and there are different ways to 
achieve the same. One of the easiest ways is to look for upskilling oneself. There 
are different courses that will help you with the same. In recent years we have 
seen a growing rise in the field of digital marketing and Blockchain.  
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Creating a perfect blend of Blockchain and digital marketing will make this field 
grow multiple folds. In the times to come, we are going to witness a growing 
demand for Blockchain professionals, and to cope up with this, one needs to go 
for Blockchain specializations. There are different Blockchain platforms which can 
be useful for digital marketing. So, in this blog, we are going to understand how 
Blockchain and digital marketing are going to boom together.
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Use Of Blockchain In Digital Marketing 
The different facets of business function is positively disrupted by Blockchain 
technology, and so is digital marketing. Digital marketing has become the need of 
the hour, and so is there a need for making this system even more useful for the 
user. Let's understand how Blockchain is going to influence the same:
 
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·    Creating a more transparent system- One of the key features that any of the 
digital marketing company would be looking forward to would be having a more 
transparent system. Blockchain platforms guarantee the same. One of the major 
concerns for any B2B business is privacy. 
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The current General Data Protection Regulation and other privacy laws prevent 
the advertisers and marketers from collecting data for targeting the customer, but 
with the help of Blockchain, marketers can bridge this gap. Blockchain functions 
as a Digital Rights Management System, which is a smart contract. It gives the 
right to a user whether they want to share their personal information or not. Users 
have the right to choose the option. 
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· Data security- Another aspect of Blockchain is that it helps in data security. 
Blockchain platforms are known to be immutable, and they store the information 
cryptographically. On the contrary, the conventional platform that we are using is 
not so protected and secure, which makes the data more vulnerable. Data 
insecurity is one of the reasons why most people refrain from using digital 
platforms. With the use of Blockchain, companies can guarantee their users about 
data safety and security, thus promoting the use of digital platforms. 
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·Establishing strong customer relationships- Yes, one of the greatest use of 
Blockchain platforms could be in enhancing the customer relationship. Companies 
can make use of Blockchain, and digital marketing platform to build up trust. For 
example, food companies can make use of this technology to create a system that 
will help in tracking the information about a particular product. Provenance is one 
of the features of Blockchain, and digital marketing can help in profitably tapping it 
for the benefit of the customers and themselves.
 
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Concluding thoughts- It won't be wrong to state that 
Blockchain and digital marketing are going to create a strong background for the 
growth of the companies and is also going to benefit the customers. To make this 
happen, we would need the backing of strong and skilled Blockchain 
professionals. Blockchain Council provides online Blockchain specializations 
which cater to different segments like finance, digital marketing, etc. If you, too, 
are willing to make a strong impact on the Blockchain field, then you must go for 
Blockchain specialization.
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Blockchain Council Certifications
You can check out our certifications, and kick start your career in the Blockchain 
space today.
● Certified Blockchain Expert
● Certified Blockchain Developer
● Certified Smart Contract Developer
● Certified Solidity Developer
● Certified Ethereum Developer
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THANK YOU!
Any questions?
You can mail us at
[email protected]
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