{"id":363,"date":"2020-03-13T07:57:06","date_gmt":"2020-03-13T07:57:06","guid":{"rendered":"http:\/\/www.sharepresentation.com\/blog\/?p=363"},"modified":"2020-03-13T08:00:54","modified_gmt":"2020-03-13T08:00:54","slug":"things-to-remember-while-designing-an-infographic","status":"publish","type":"post","link":"https:\/\/www.sharepresentation.com\/blog\/things-to-remember-while-designing-an-infographic\/","title":{"rendered":"Things to Remember While Designing an Infographic"},"content":{"rendered":"

A couple of years ago, you could rest assured if you had a couple of infographics on your presentations because they would ensure your audience\u2019s unwavering attention. However, those days are long gone, because thanks to research and marketing, infographics are now used everywhere! Hence, they have become as common as textual content, and therefore, rake up less attention than they used to before. So, nowadays only the good infographics are able to distract people from their phone and actually make them pay attention. What defines a good infographic and how do we make one that is able to capture the audience\u2019s attention? Here\u2019s a look at some things you need to keep in mind while designing an infographic.<\/span><\/p>\n

Tips for Designing a Good Infographic<\/b><\/i><\/span><\/span><\/h2>\n

Study your target audience<\/i><\/b><\/span><\/span><\/h3>\n

The first step in designing a great infographic is figuring out who it is for. There are several different types of people listening to your presentation<\/strong><\/a>. Who is your target audience and what are their likes and dislikes? Figuring out the answer to these questions will help you when it comes to designing and formulating an idea for your infographic. By giving your target audience what they need, you can ensure that they will stay glued to your presentation. Most people tend to go for topics that resonate with the masses, instead of focusing on the needs of their target audience. This makes their infographics generic and, therefore, less interesting and unique to their core audience. Instead, study your focus group and try to understand what it is that they want.<\/span><\/p>\n

Simplicity Wins<\/i><\/b><\/span><\/span><\/h4>\n

When it comes to presentations, less is more. Hence, try to make simple infographics that carry relevant information, rather than going for outlandish designs. The main purpose of an infographic is to display information in a simple and appealing visual format. So make sure you do just that, instead of trying to complicate things with complex designs.<\/span><\/p>\n

Resize Smartly<\/i><\/b><\/span><\/span><\/h4>\n

When you make an infographic, you need to make sure it is easy to view for clients. This means you need to make sure there are no resizing issues or a lack of clarity in the images used. If the designer does not stick to specifications, the web developer will size it down so that it fits aesthetically onto the page, and this can ruin its effect. If someone can\u2019t read what\u2019s on the infographic properly, then what\u2019s the point of making it in the first place? Therefore, make sure you have a talk with the developer and understand your size constraints before you start creating your infographic. Studies show that the best infographics are limited to a maximum of 8,000 pixels, with a size of about 1.5 MB.<\/span><\/p>\n

Focus your efforts visually<\/i><\/b><\/span><\/span><\/h4>\n

Instead of loading your infographics with images, facts and figures, try to focus on a particular point and drive that home, visually. Try to create streamline designs that focus on one major topic. Try to assemble relevant information regarding that topic in the most visually appealing manner. Drive home that singular focus point by using creative visuals that serve the perfect balance between imagery and textual information.<\/span><\/p>\n

Make Use of White Space<\/i><\/b><\/span><\/span><\/h4>\n

Creative use of white space can really make your infographic stand out and be unique. Therefore, graphic designers must balance white space and visual elements seamlessly to make their infographic easy to read. Also, make sure your headlines stand out by basing them off white spaces. Furthermore, a good headline makes your infographic<\/strong><\/a> more SEO friendly and more likely to attract readers. Make sure your infographic\u2019s title clearly describes the design, grabs user attention and also is of a suitable length.<\/span><\/p>\n

Share and Promote<\/i><\/b><\/span><\/span><\/h4>\n

Another huge misconception that people have is that infographics go viral as soon as you create them! This rarely happens because there are just too many of them out there now. Therefore, invest time and effort in creating a marketing strategy for your infographic and then use that to promote your design everywhere. Reach out to influential people and make them share your design on their social media accounts and websites to garner traction. Add as many social media plugins as possible to make it easier for people to share your graphics online.<\/span><\/p>\n

Always Fact Check<\/i><\/b><\/span><\/span><\/h4>\n

Primarily the use of an infographic is to display important facts and figures in an easy manner. Therefore, it must contain the right facts and figures. Never, ever put something on an infographic if you are not sure of the source, and if you haven\u2019t verified the data. Putting the wrong information on an infographic makes you less reliable and hence, less trustworthy. Always cross-check statistics, the reliability of your sources and also the pictorial representation of your data. Never line up the wrong data on a graph, because that too ends up lessening the credibility of your data. Also, whenever possible cite your sources so that readers can go check out the data themselves if needed. This also helps with back-linking and is a good way to boost your SEO<\/strong><\/a>. Furthermore, always use updated statistics and never rely on data from several years ago.<\/span><\/p>\n

Use these well-researched tips to ensure better engagement and conversion. Have we left out any valuable tips on this list? Also, how many of these tips do you already use in your infographic design process? Let us know in the comments section below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A couple of years ago, you could rest assured if you had a couple of infographics on your presentations because they would ensure your audience\u2019s unwavering attention. However, those days are long gone, because thanks to research and marketing, infographics are now used everywhere! Hence, they have become as common as textual content, and therefore, …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[107,103,108],"yoast_head":"\nThings to Remember While Designing an Infographic - SharePresentation Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sharepresentation.com\/blog\/things-to-remember-while-designing-an-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Things to Remember While Designing an Infographic - SharePresentation Blog\" \/>\n<meta property=\"og:description\" content=\"A couple of years ago, you could rest assured if you had a couple of infographics on your presentations because they would ensure your audience\u2019s unwavering attention. 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