The pandemic has brought a drastic change in everyone’s professional and private life. COVID-19 has impacted various businesses and people in a way that they have started finding ways to earn money online. All private and public sector services started allowing employees to work from home. The COVID-19 crisis has changed how companies in all sectors and regions do business. Companies started looking for new strategies to run the business effectively. To stay competitive in the market, large scale to small scale all businesses require adapting new strategies and practices. During the pandemic, customers have moved drastically towards online channels and businesses tried to respond to them well in return. Companies do whatever is required to ensure business continuity and survival.