User experience is vital for any website’s success. It is the act of creating a good connection between a product and a person. It is the experience of how the person feels when the user is interacting with the system. The principal objective of the UX design is to understand the needs of the business and the user. A good website design helps users to stay on the website for a longer time and perform call-to-actions. A good user experience is measured when a clean and smooth flow is provided to navigate through the pages of the site. The main purpose of good UX is to encourage users to make a purchase. If your website has a poor UX design, then instead of looking for a product on the website they will leave immediately.