As it is rightly said that the first impression is the last impression, so is true for website & landing page too. To create a good impression on viewers, to increase traffic, boost conversions, and encourage users to make a purchase, your landing page needs to be optimized irrespective of the size of your company or even if it’s a personal blog. While surfing the net, users are being directed towards multiple website landing pages having vast information & appealing offers to convert them into buyers. What can you do to make your company shine out from the crowd of sites and content to get consistent engagement from users that will lead to conversions?