Visual Engineering
                     Visual
Engineering
The intersection of photography and technology has exploded 
 since the turn of the thousand years. The introduction of 
camera  phones has led novice technology users to explore 
professional  photo techniques such as manipulation of light or 
altered  perspective. With a camera in your pocket, the mass 
consumer  can dub themselves a ‘content creator’ without 
understanding  how far we have come over the last 20 years. 
If users are able to  create content that used to require large 
crews, what term can we  reserve for the true visionaries 
pushing the limits of rapidly  evolving visual technology? 
Visual engineering is a term that  should be used.
The first time we came across the term visual engineering, we  
were researching high-speed cameras and came across prolific  
director, Steve Giralt. Giralt, is an innovator whose expertise 
spans  from photography to custom rigging , has created some 
of the  best in-camera visuals in the tabletop space.
Visual engineering is the process of blending emerging  
technology to create a new standard of extraordinary visuals.  
‘content creators’ are using relatively inexpensive tools like  
drones, 360 cameras, to get high res images that are then put 
into  editing software enabling them to engineer otherworldly 
visuals.
Today a kid with an iPhone and access to the Adobe suite is 
able to  reimagine what humans perceive as reality.
Contact 
Us
15110 Keswick Street
Van Nuys, CA 
91405  
818.934.1885
[email protected]
m  https://bubbas.la