In such dire and great time where threat looms over life and livelihood, businesses have started to shut down at an alarming rate. Sustenance in such a time of crisis due to very feeble demand has crippled the management and curtailed the revenues heavily. Online businesses too are suffering a tremendous loss in their traffic as well as their sales and on the verge of shutting down. In such gloomy times, SEO Company USA should have to comprehend and adopt certain procedures and techniques before entirely shutting down SEO practices. Here are a few things which will give an edge in such testing times: 1. Cash production 2. Measurement 3. The requirement of products and services 4. Scarcity of Goods 5. Improving reach 6. Leverage great content and their creators 7. Things will return to normal