DigitaTraining Institute Pune is offering Digital Marketing Classes in Wakad Pune - Training Institute Punel Marketing
                     Digital  
Market ing 
 Course
Digital Marketing
Digital marketing, also called online marketing, is the  
promotion of brands to connect with potential customers using  
the internet and other forms of digital communication. This  
includes not only email, social media, and web-based  
advertising, but also text and multimedia messages as a  
marketing channel.
Advantages of Digital 
Marketing
Global reach - a website allows you to find new markets and trade globally for only a small  
investment.
Local Reach-While global reach is a significant advantage of digital marketing, it also improves  
local visibility, which is especially important if your business relies on nearby customers. Local  
SEO and locally targeted ads can be beneficial for companies trying to bring more customers to  
their doors. Think of the reach you can get to a whole neighborhood with digital marketing  
versus the reach it would take you to print out flyers and distribute them around.
Social currency - digital marketing lets you create engaging campaigns using content marketing  
tactics. This content (images, videos, articles) can gain social currency - being passed from user  
to user and becoming viral.
Difference B/W Traditional & Digital
Market ing
 Traditional Marketing: Traditional marketing is the old way of marketing Technique. It refers  
kind of promotion, advertisement, includes flyers, billboards, TV ads, radio ads, print  
advertisements, newspaper ads, etc. in which companies are used in the early period to market their  
product.
The four phases of Traditional Marketing are Interest, Awareness, Desire, and Decision.
 Digital Marketing: Digital Marketing is modern way of marketing Technique.In which we  
promoting, selling products and services by online marketing. It also refers to the Marketing of any  
kind of business through digital media and devices such as Google, Facebook, Instagram,  
youtube..etc.
The four phases of Digital Marketing are Planning, Conversation, Content, and Sequels.
Thank you