4 Types of Digital Marketing You Should Consider for Your Business - Capacious Technologies
                     4 Types of Digital Marketing : You Should 
Consider for Your Business
 Content Marketing 
Search Engine Optimization 
 Search Engine Marketing 
Social Media Optimization 
Digital Marketing and its Importance : You should 
know 
• Digital marketing is such an online marketing technique and process in 
which we do marketing for the products and services of our business in a 
digital way. Digital marketing is different from traditional marketing and in 
this we do digital marketing using digital technologies like mobile, 
computer, and the internet, whereas in traditional marketing we do not do 
this and hence we call traditional marketing as offline marketing.
• The field of digital marketing is growing very fast day by day and in such a 
situation, people are not lagging behind in promoting their business in a 
digital way. Be it in a digital way or in a traditional way, people are 
progressing their business day by day with their competition.
• A unique way to advance your business with digital marketing is that in this 
we can target our customers. To do digital marketing, you do not have to 
run like traditional marketing. That's why people have been giving so much 
recognition to digital marketing nowadays and digital marketing is fully 
entitled to it.
Content Marketing 
• Content marketing is the most important part of digital 
marketing because without content any website is 
incomplete. Content marketing is called content is king in 
the field of digital marketing. Content writers are hired for 
content marketing in the field of digital marketing. Your 
understanding and reasoning should be good for content 
marketing so that whatever content you write for your blog 
and website is user-friendly and users visit your blog after 
reading that blog.
• In content marketing, content writers are asked to write 
SEO-friendly content and they are given some keywords, 
which they place with the content written by them.
Search Engine Optimization
• SEO is the process of using an organic strategy to get a higher 
rank on search engines. This is a natural way to generate 
traffic to your website from the search engine results page. 
Not only does it stop in bringing traffic to your website, but it 
also plays a role in converting this traffic into quality leads.
Types of SEO :- 
 On Page SEO
 Off Page SEO
 Technical SEO 
Note :- Best Digital Marketing Company in Dehradun 
Search Engine Marketing
• In search engine marketing, we call it Pay per Click Advertising 
Marketing because it involves paid ads, which generate leads 
for our business. These are also an important part of digital 
marketing. In Search Engine Marketing, we set up, optimize 
and budget the ads to run the ads. Search Engine Marketing is 
used for all search engines but we mostly use it for Google.
• After running ads in search engine marketing, you see their 
results quickly and you can also run your ads for a retargeted 
audience.
Social Media Marketing 
Social media marketing is the process 
of attracting traffic or attention from 
social media sites by posting content 
relevant to your target audience. 
Some of the popular social media sites 
include Facebook, Instagram, Twitter, 
YouTube, LinkedIn, Reddit, and 
Snapchat.
Each social media platform has its own 
rules. You can attract your customer 
by putting an attractive photo in the 
social media platform. Continuous use 
of social media is increasing day by 
day and you can also bring sales for 
your business by putting ads in it.
Thank You 
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