what is content and types of content in digital marketing
                     What is Content Marketing 
• Content is the king of Digital Marketing 
Field. Content is the best way of digital 
marketing, which is known as content 
marketing. Content marketing is the 
best way to sell any product. In which 
you write content about any product 
and attract your customers about that 
product through articles of that content.
• By writing good content, along with 
telling people about the product, they 
educate them and bring them sales for 
their business.
• By writing good content, people read 
your blog and if they like it after 
reading, then they share it with other 
people as well.
Why is Content Marketing Important?
After all, a question must be arising in your mind that why content 
marketing is important and why should we do marketing.
1. Awareness - The first step is to reach the products and services of any 
business to its target customers. By writing good content and engaging 
content people will know about your business in detail which will increase 
the visibility of your brand.
2. Research - When a customer comes across some problem in his product 
and services, then he starts doing research. If you have a solution for his 
problem then he will research your brand and with an engaging content you 
can convert it into sales of your business.
3. Consideration - You come to the point of thinking. When the customer 
gets the solution to his problem, then he thinks to do business further.
He compares his product with different vendors to see which one will be 
best for him.
4. Buy - When the customer has done the complete discussion, finally he 
takes his decision and proceeds to do the transaction.
Types of Content Marketing in Digital Marketing ?
• 1. Info graphics 
• 2. Blogging 
• 3. Podcasting 
• 4. Video Marketing 
• 5. Social Media Marketing 
Content Marketing Strategy 
• Set Smart goal 
• Check Market Value
• Decide on the type of content
• Research on content strategy
• Analyze and measure result. 
If you want to get more information about content marketing so 
please visit our blogs - 
https://capacioustechnologies.com/what-is-content-types-of-co
ntent-in-digital-marketing/
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