How to run a Promotional Giveaway Campaign
                     
● Generates organic inquiries
● Improves product exposure
The impact of ● Increases your social media 
followers
giveaway ● Encourages customer 
interactions
campaigns ● Expands your customer 
base
Click here to learn more  https://capbargain.com/blog/how-to-run-a-promotional-giveaway-campaign  
How do you run a promotional giveaway campaign?
1. Define your goals
Set clear goals of what you want to gain from the giveaway. It could be 
a. Boost brand reach or product awareness
b. Get more subscribers or social media followers
c. Drive more website traffic
2. Center your campaign around a theme.
Giveaway campaigns work best when they are set in a context or theme. You can also tap into trending topics. Building your 
campaign around a popular event allows you to use appropriate hashtags and gives you a higher likelihood of reaching more 
people. 
Click here to learn more  https://capbargain.com/blog/how-to-run-a-promotional-giveaway-campaign  
3. Set the rules
Whether it is a sweepstake or a contest, you need to establish clear and unambiguous rules.  The rules should cover the 
following topics
a. Eligibility - Who is eligible? What should they do to enter? Are there age or location limits?
b. Date and time - When should people start entering? When is the deadline? Write everything down to the exact 
hours and timezone to avoid any ambiguity.
c. Picking the winner - If you are running a contest, explain how you will choose the winner. It could be as simple 
as who gets the most likes for their photo submission. For sweepstakes, come up with a fun and fair way to 
choose a random winner.
4. Choose the right products
Attractive prices motivate more people to participate in your contest. The right promo product should encourage participation and 
should also be conducive to your goals. 
Fun fact: Custom promo caps are one of the most popular giveaway items with about 69% of consumers in the US owning at least 
one.
Click here to learn more  https://capbargain.com/blog/how-to-run-a-promotional-giveaway-campaign  
5. Choose the right platforms
YouTube, Instagram, Facebook, and Pinterest - there are a lot of platforms where you can run an online giveaway. 
If you have a presence on more than one website,  it is best to run a different contest on each. 
6. Build the hype to promote Your Giveaway
Use everything at your disposal to spread the word about the giveaway even before it is launched. 
Aim for lasting hype, so that the giveaway not only brings you more user interaction but also strengthens your brand’s image. 
7. Track Your Results
Tracking your results is important for evaluating the success of your giveaway campaign. 
Some of the Key Performance Indicators you can track are-
a. Engagement Rate
b. Increase in social media follower count
c. Increase in organic website traffic
 Visit CapBargain Blog to learn more
Click here to learn more  https://capbargain.com/blog/how-to-run-a-promotional-giveaway-campaign  
Conclusion
Looking for an in-depth guide to run your next 
giveaway campaign? 
Check out CapBargain’s blog “How to run a Promotional Giveaway Campaign”
Click here to learn more  https://capbargain.com/blog/how-to-run-a-promotional-giveaway-campaign